Documenting the Power of Television – A Survey of Regular E.R. Viewers about Emergency Contraception

A national random sample telephone survey of 700 regular ER viewers before and after the April 10th episode, featuring a date rape victim who learns that she still has contraceptive options to help prevent pregnancy, even after having unprotected sex. While in the emergency room, she learns that if she takes a heavy dose of regular birth control pills within three days of unprotected sex, she can reduce her chance of becoming pregnant by 75%. The survey was conducted to find out if watching the show made any difference in their awareness of emergency contraception.