Successful Marketing Of NTDs Garners Attention, Funding Commitments
International Business Times: How Three Scientists ‘Marketed’ Neglected Tropical Diseases And Raised More Than $1 Billion
“…[T]hese  maladies were largely ignored until three researchers came up with the surprisingly simple idea to ‘market’ them to politicians and private foundations collectively as ‘neglected tropical diseases.’ … This simple strategy — to create a strong brand that would allow advocates to pitch a myriad of forgotten diseases at once — has proven remarkably effective. All together, governments and aid organizations have pledged at least a billion dollars to neglected tropical diseases since 2006. … ‘Marketing is a big aspect of it,’ Josh Michaud, associate director for global health policy at Kaiser Family Foundation, says. ‘Had they not come up with this term, I don’t think we would be where we are in terms of funding and attention on this issue’…” (Nordum, 5/14).
The KFF Daily Global Health Policy Report summarized news and information on global health policy from hundreds of sources, from May 2009 through December 2020. All summaries are archived and available via search.