In the Bill & Melinda Gates Foundation’s “Impatient Optimists” blog, Mariam Claeson, director of the Gates Foundation’s Maternal, Newborn and Child Health team, and Ruth Landy, principal, Strategic Communication for Social Impact, write about the power of social and media networks to advance breastfeeding, noting “the breastfeeding community has yet to coalesce as an effective network. Today it’s in search of the strong leadership, unified agenda and contemporary message required to spark a social movement for breastfeeding in the 21st century…” (3/13).