New V-Chip and TV Ratings Study Release

A Kaiser Family Foundation survey released in July 2001 found that 40% of American parents now own a TV equipped with a V-Chip. While parents express high levels of concern about children’s exposure to TV sex and violence, just 17% of those who own a V-Chip or 7% of all parents are using it to block programs with sexual or violent content. More than half of all parents have consulted TV ratings to decide which shows their kids can watch.