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“Here’s Looking at You, Kid”: Alcohol, Tobacco and Drugs in Entertainment Media

“Here's Looking at You, Kid”: Alcohol, Tobacco and Drugs in Entertainment Media

A comprehensive review of research that analyzes alcohol, tobacco and drugs in entertainment media and their impact on the behavior of American youth. The report reviews portrayals of substance use on television, in movies and in popular music; looks at trends in substance portrayals; and makes recommendations for future research in these areas. The report was prepared for The National Center on Addiction and Substance Abuse at Columbia University.


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Filling the need for trusted information on national health issues, the Kaiser Family Foundation is a nonprofit organization based in Menlo Park, California.