Public Education Partnerships: Univision: Soy…



About Soy…

Soy… (I am…) is a ground breaking campaign to address the stigma surrounding HIV/AIDS in the Latino community. A diverse group of Latinos, ranging in age from two teenage sisters living in Los Angeles to a grandmother in Puerto Rico and her daughter who has been living with HIV for more than 10 years, share their personal stories about how HIV has affected their lives. They talk candidly about subjects not commonly discussed in many households in hopes of inspiring more conversations about HIV/AIDS.

Produced by Univision and the Kaiser Family Foundation, the Soy… campaign is part of !Enterate…del VIH y SIDA! (Get the Facts…about HIV and AIDS!), an ongoing public information partnership.

Campaign Components

The multi-faceted partnership includes television and radio public service ads, news and public affairs programming, a dedicated website, and other free resources, including a toll-free Spanish-language hotline that provides local referrals. The campaign also offers an informational guide in Spanish or in English that is available for download.

2009 Highlights Reel – Watch

The Message

Soy… aims to create a more personal connection to HIV/AIDS in the Latino community and to inspire action — be that getting tested, talking to your partner or child, or getting involved in the community.

The Need

One in six people living with HIV in the U.S. today is Latino, yet AIDS is still not commonly discussed in many households. This silence allows stigma, misperceptions and fear to fuel an epidemic that is claiming the lives of Latinos at four times the rate of the general population.


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The independent source for health policy research, polling, and news, KFF is a nonprofit organization based in San Francisco, California.