Electronic media is a central focus of many very young children’s lives, used by parents to help manage busy schedules, keep the peace, and facilitate family routines such as eating, relaxing, and falling asleep, according to a new national study by the Kaiser Family Foundation. Many parents also express satisfaction with the educational benefits of TV and how it can teach positive behaviors.

The report, The Media Family: Electronic Media in the Lives of Infants, Toddlers, Preschoolers, and Their Parents, is based on a national survey of 1,051 parents with children age six months to six years old and a series of focus groups across the country.

This report was released at a forum on Wednesday, May 24, 2006, in Washington, D.C., that included a roundtable discussion featuring media executives and child development experts.

News Release

The Media Family: Electronic Media in the Lives of Infants, Toddlers, Preschoolers and Their Parents

Webcast Materials

Agenda (.pdf)

Speaker Biographies (.pdf)

Presentation (.pdf)

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