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Children’s Exposure to Food Advertising on Television: A Side-by-Side Comparison of Results from Recent Studies by the Federal Trade Commission and the Kaiser Family Foundation

Children’s Exposure to Food Advertising on Television: A Side-by-Side Comparison of Results from Recent Studies by the Federal Trade Commission and the Kaiser Family Foundation

In recent months, two significant new studies have been released about food advertising to children on television: one in March 2007 from the Kaiser Family Foundation, and the other in June 2007 from the Federal Trade Commission. While the two studies are similar, this analysis documents how they compare, both in terms of findings and methodology.

Side-by-Side (.pdf)

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