Tobacco Companies Increase Marketing To Women In Developing Countries
Agence France-PresseÂ examinesÂ a trend among tobacco firms targeting adsÂ toward women in developing countries:Â “Advertisements telling smokers they are smarter, more energetic and better lovers than their non-smoking counterparts are a familiar sight across BangladeshÂ â€“ something unimaginable in most other countries,” the news service writes. Health experts worry that such advertisements may be behind a rise in the numbers of Bangladeshi women using tobacco.
According to WHO,Â in Bangladesh, “43 percent of the adult populationÂ â€“ or 41 million peopleÂ â€“ use tobacco in some form, up from 37 percent in 2004. â€¦ The country fits a pattern emergingÂ across the region of rising rates of female tobacco use, particularly in Southeast Asian countries such as Indonesia, the Philippines and Cambodia,” AFP writes.
It’s a trend “[t]obacco companies are encouraging â€¦, viewing women in developing countries as their ‘largest unexploited market’, according to the WHOÂ â€“ which has chosen the theme of tobacco marketing to women for 2010 No Tobacco Day on May 31.”
The piece includesÂ comments byÂ WHO Secretary-General Margaret Chan, a company spokesperson from British American Tobacco andÂ several people in BangladeshÂ (Barton, 4/29).