“Lifebuoy joined forces with [USAID] and its Maternal and Child Health Integrated Program (MCHIP) to create a neonatal program to raise awareness of the link between newborn survival and handwashing with soap,” Anila Gopal, global social mission manager at Unilever-Lifebuoy, writes in USAID’s “IMPACTblog.” She continues, “Public-private partnerships are critical to deliver messages to new mothers. Health organizations and governments have on-the-ground expertise to ensure health workers deliver the messages to new mothers in a scalable and sustainable way.” This program “will help fulfill Lifebuoy’s vision of bringing health and hygiene to one billion people,” Gopal concludes (10/18).