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Health Messaging SMS Campaign Reaches 125K Pregnant Women, New Mothers In Tanzania

Thomson Reuters Foundation: Tanzania’s free SMS health campaign helps pregnant women, new mothers
“…Since the campaign, Wazazi Nipendeni, ‘Parents Love Me’ in Swahili, was introduced three years ago, some 125,000 pregnant women have registered for the free text messages. More than five million text messages have been sent to subscribers, who get health information and reminders for doctor’s appointments direct to their mobile phones — many of them in distant parts of Tanzania…” (Makoye, 7/29).

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