“Several organizations working on rotavirus have excellent websites including PATH, GAVI and WHO and masterfully use social media to get the word out. But we need more widespread attention to rotavirus,” Helen Matzger, a senior program officer on the Vaccine Delivery Team at the Bill & Melinda Gates Foundation, writes in the foundation’s “Impatient Optimists” blog. She concludes, “The GAVI Alliance supports rotavirus vaccine introduction for low-income countries that apply for support. Country introduction, especially in areas of high burden, will have a large impact on the number of global deaths due to the disease. I hope there is a day soon when I see as many (if not more) Tweets about the reduction of rotavirus burden in children as I do in horses. No child, anywhere, should die from diarrhea” (2/10).