A UNAIDS feature story examines First Lady of Kenya Margaret Kenyatta’s launch of “the ‘Beyond Zero campaign’ [which] is part of the initiatives outlined in the Strategic Framework for the engagement of the First Lady in HIV control and promotion of maternal, newborn and child health in Kenya that was unveiled on World AIDS Day 2013. The framework aims to galvanize high-level leadership in ending new HIV infections among children and reducing HIV related deaths among women and children in Kenya…” (1/30).