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Global Health Communication Approaches Should Cater To Target Audiences

Humanosphere: Amid a flurry of high-tech approaches, programs find merit in low-tech techniques
David J. Olson, global development communications and social marketing consultant, discusses the role of using high- and low-tech global health interventions to bring health information to hard-to-reach populations, noting the importance of using the appropriate form of media to reach these communities. “In designing communication approaches for health programs, the most important thing is to understand your target audiences, and how they receive information,” he writes (3/7).

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Filling the need for trusted information on national health issues, the Kaiser Family Foundation is a nonprofit organization based in Menlo Park, California.