Experts Weigh In On Trump’s Executive Order to Rebrand Foreign Aid

Devex: Experts caution Trump against hasty foreign aid rebrand
“President Donald Trump’s plan to rebrand U.S. foreign aid with a single logo that ’embodies the values and generosity of the American people’ could put at risk six decades of global brand equity built up by the U.S. Agency for International Development, experts warn. On Dec. 10, Trump issued an executive order on ‘rebranding United States foreign assistance to advance American influence.’ It states that within 30 days the president will select a new logo that will replace the wide array of agency-specific logos currently attached to various U.S. aid shipments and communications. While some experts agree that the proliferation of different logos is a problem worth solving, they cautioned that a hastily implemented effort in the waning days of the administration would likely do more harm than good…” (Igoe, 12/18).

The KFF Daily Global Health Policy Report summarized news and information on global health policy from hundreds of sources, from May 2009 through December 2020. All summaries are archived and available via search.

KFF Headquarters: 185 Berry St., Suite 2000, San Francisco, CA 94107 | Phone 650-854-9400
Washington Offices and Barbara Jordan Conference Center: 1330 G Street, NW, Washington, DC 20005 | Phone 202-347-5270 | Email Alerts: | |

The independent source for health policy research, polling, and news, KFF is a nonprofit organization based in San Francisco, California.