Trump Issues Executive Order To ‘Rebrand’ All U.S. Foreign Aid Across Agencies With Common Logo

AP: Trump signs order to ‘rebrand’ U.S. foreign assistance
“President Donald Trump has signed an order requiring that all U.S. foreign assistance be ‘rebranded’ to ensure that recipients know that American taxpayers have paid for it. Trump on Thursday directed the 22 federal agencies that distribute U.S. aid abroad to use a common logo on their packaging. Currently, different agencies — from the United States Agency for International Development to the Department of Agriculture — use different logos on items that range from sacks of grain to medical supplies, tents and water purification kits. That has created confusion in some countries, according to U.S. officials who say that aid from other nations, like China, is readily identifiable with standardized logos…” (Lee, 12/11).

The Hill: Trump signs executive order to brand foreign aid with common logo
“…The White House did not specify what Trump’s choice of logo would be. The executive order is among a string of actions Trump is taking in the waning days of his presidency…” (Chalfant/Kelly, 12/10).

The KFF Daily Global Health Policy Report summarized news and information on global health policy from hundreds of sources, from May 2009 through December 2020. All summaries are archived and available via search.

KFF Headquarters: 185 Berry St., Suite 2000, San Francisco, CA 94107 | Phone 650-854-9400
Washington Offices and Barbara Jordan Conference Center: 1330 G Street, NW, Washington, DC 20005 | Phone 202-347-5270 | Email Alerts: | |

The independent source for health policy research, polling, and news, KFF is a nonprofit organization based in San Francisco, California.