DW Examines How Some Nonprofits Shifting Fundraising Messages From Despair To Progress

Deutsche Welle: Africa: Cliches abound in appeal for donations
“Wide-eyed children, women using primitive tools, arid fields — when appealing for donations, aid organizations deploy the very cliches they often criticize. Some are starting to rethink their approach…” (Müller-Plotnikow, 12/11).