– Issue Brief

The report discusses the history of “entertainment education” – the use of entertainment media as a means of educating viewers about important health and social issues – and provides the leading examples of entertainment education from American television. The report also summarizes the results of research evaluating the effectiveness of this strategy for reaching the public with information about health issues (April 2004).

Issue Brief (.pdf)

KFF Headquarters: 185 Berry St., Suite 2000, San Francisco, CA 94107 | Phone 650-854-9400
Washington Offices and Barbara Jordan Conference Center: 1330 G Street, NW, Washington, DC 20005 | Phone 202-347-5270

www.kff.org | Email Alerts: kff.org/email | facebook.com/KFF | twitter.com/kff

The independent source for health policy research, polling, and news, KFF is a nonprofit organization based in San Francisco, California.