Vicky Rideout, Vice President and Director of the Program for the Study of Entertainment Media and Health, testified to the U.S. Senate Commerce, Science and Transportation Committee’s Subcommittee on Competition, Foreign Commerce, and Infrastructure hearing on the rise of obesity in children in America (March 2, 2004). Panelists’ testimony focus on the health and economic consequences posed by increased obesity rates among children, and what government and private industry are doing to educate the public and to mitigate the problem. Rideout’s testimony focuses on the role of media in childhood obesity.