In a CNN opinion piece, published as part of a series on innovation in development in conjunction with the Skoll World Forum, Alicia Keys, Grammy award-winning musician and co-founder and global ambassador of Keep a Child Alive, and Cristina Jade Peña, a graduate student at University of California, Berkeley, and a Keep a Child Alive consultant who was born HIV-positive, highlight the stories of several youth helping to raise awareness of HIV/AIDS. “In terms of rates of infection, vulnerability, impact and — most important to us — the enormous potential to turn this epidemic around, young people are at the center of the HIV epidemic,” they state, adding, “Despite this, most HIV treatment programs and policies are designed for children or adults, leaving young people caught in the middle of programs that fall short in meeting their special needs.” They discuss the “recently launched ‘5MIL,'” a new initiative that seeks to address HIV-related issues for young people. They add, “We are calling for action from all young people around the world living with and affected by HIV and AIDS and the global community to join this movement” (9/28).