WHO DG Must Engage International Media
The Lancet: WHO and the media: a major impediment to global health?
Pamela Das, Lancet senior executive editor, and Gabriela Sotomayor, president of the Association of Correspondents Accredited to the United Nations
“…For the second year in a row, Margaret Chan did not give a specific address to the media at the [World Health Assembly (WHA)], despite a request before the WHA from the Geneva-based Association of Correspondents Accredited to the United Nations (ACANU) to do so. … These briefings with the press are important because the international media have a responsibility to report properly and accurately. … The transparency and credibility of the organization depends on it. … In terms of public awareness and engagement, the media are important allies to WHO’s mission. It is imperative that by the sixty-eighth WHA, in 2015, efforts to improve the relationship between WHO and the media are made, and the Director-General takes time out of her busy schedule to address the media formally” (6/21).