USAID-Supported ‘MAMA’ Program Brings Health Information, Services To Mothers Through Mobile Phones

In this post in USAID’s “IMPACTblog,” Kirsten Gagnaire, global partnership director of the Mobile Alliance for Maternal Action (MAMA), discusses the program’s operations in Bangladesh. The program, “[o]ne of the most prominent mHealth initiatives, launched by Secretary Hillary Clinton on Mother’s Day last year,” is supported by IDEA/Mobile Solutions, “an office at USAID that champions the use of mobile technology for development issues,” the blog notes. Gagnaire writes, “In March, MAMA board representatives visited Bangladesh to meet with MAMA country partners and conduct field visits to meet pregnant women, new mothers and family members who have subscribed to the MAMA mobile phone service, which is called ‘Aponjon’ in Bangladesh” (4/11).