USAID: FROM LAB TO LAUNCH: A Case Study on Country Prioritization

“Through an award from Saving Lives at Birth: A Grand Challenge for Development, a team of scientists at Monash University in Melbourne, Australia, received support to conduct an in-depth market analysis to identify countries best suited for first launch of its new product — an inhaled form of oxytocin to prevent or treat postpartum hemorrhage. The following case study summarizes the steps that the Monash team took to adapt the framework from Ready, Set, Launch: A Country-Level Launch Planning Guide for Global Health Innovations and apply it to its country prioritization exercise in two steps: (i) shortlisting countries for launch and (ii) finalizing country selection…” (9/10).