New Scientist Interviews ColaLife Founder, CEO

The New Scientist interviews Simon Berry, founder and CEO of ColaLife, “a non-profit organization that aims to use the Coca-Cola distribution model to get vital medicines to children in rural Africa.” According to the interview transcript, Berry reflects on how he developed the idea for ColaLife into a full business plan, discusses how he came up with the design for the kits distributed through the program, and examines the organization’s next steps (Viney, 8/5).

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