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FIFA Should Take Responsibility For World Cup Ads Promoting Unhealthy Behaviors

Project Syndicate: The World Cup’s Sickening Message
Kent Buse, chief of political affairs and strategy at UNAIDS, and Sarah Hawkes, Wellcome Trust senior fellow in international public engagement at the Institute for Global Health, University College London

“…Promoting alcohol, sugary drinks, and fast food [at the World Cup] may mean massive profits for corporations. But it also means worse health for individuals and a costly burden on countries’ health care systems. … The World Cup has a profound social impact, including on global health. FIFA has a responsibility to ensure that the tournament’s viewers are not receiving a message that could make them sick” (6/20).

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