Corporations Could Play Critical Role In Response To Zika, Other Infectious Diseases
Fortune: How Businesses Should Respond to the Zika Virus
Charles Perrings, Carlos Castillo-Chavez, and Bertram Jacobs, all professors at Arizona State University
“…Corporations operating in countries affected by infectious diseases have a narrow, short-term interest in the financial consequences if customers defer or cancel trade and travel plans. … They [also] have a broad, longer-term interest in the disease risks of international engagement, and the scope for direct action to mitigate those risks. Increasingly, corporations are taking responsibility for the international environmental consequences of their activities … For the general problem of infectious zoonotic disease risks, targeted direct intervention by businesses in support of vaccine development, urban planning, vector control, and other preventive measures, has the potential both to serve the bottom line and to reduce the risks to all” (5/26).