TIME: Lessons From the Campaign That Vaccinated 100 Million Mothers
Rownak Khan of UNICEF and Matthew Price, vice president of P&G

“…Having already eliminated [maternal neonatal tetanus (MNT)] in 14 countries, we remain committed to continuing our efforts until we truly eradicate this fatal disease. Today, many companies are actively engaged in corporate social responsibility, but very few have been able to rival the success of 1 Pack = 1 Vaccine. A major reason for the success is the direct link between our consumers and those in need of help around the world…” (5/23).