Controversial Family Planning Advertising Would Spur Discussion, Behavior Change

Writing in the Huffington Post’s “World” blog, Christopher Purdy, executive vice president of DKT International, discusses the benefits of controversial condom advertising in Ethiopia, Pakistan, and the Philippines, saying such ads have “provided opportunities to bring the conversation about family planning out of the bedroom and into the open.” He continues, “Family planning programs, by contrast, have generally kept their promotions asexual, choosing to show happy families, responsible fathers, and mothers who are healthy and cheerful. … I think we’re missing an opportunity here.” Purdy says more provocative advertising for other family planning methods, such as oral contraceptives, might spur discussion and behavior change (10/30).