Collaboration, Focus On Behavior Change Keys To Achieving India’s Open Defecation Free Target

Inter Press Service: Analysis: Collaboration Key for a Clean India
Neerak Jain, chief executive for WaterAid India

“Prime Minister Narendra Modi’s call to action for a 100 percent Open Defecation Free (ODF) India by 2019 was announced as part of the Swachh Bharat Mission (SBM) or Clean India Campaign last year. … Previous initiatives have taught us that just building toilets is not enough. To stimulate demand for toilets, hygiene education, and collective initiatives are key. … It probably requires the most ambitious behavior change campaign ever attempted in the history of any nation. … WaterAid has been working in the WASH sector in India since 1986 and is committed to supporting the government of India in realizing the ambitious but much-needed goal of making India open defecation free by Mahatma Gandhi’s 150th birth anniversary in October 2019” (2/24).