It’s Your Sex Life

It’s Your (Sex) Life is an Emmy and Peabody Award-winning public information partnership between the Foundation and MTV to support young people in making responsible decisions about sexual health. A targeted campaign presented under the partnership, called “GYT: Get Yourself Tested,” promotes routine STD testing among those under 25. The It’s Your Sex Life partnership includes targeted public service ads and bumpers, special programming and promotions, social media, and extensive online and mobile sites.

The Need

IYSL targets issues affecting young people today including STDs and testing, unintended and unplanned pregnancy, and healthy relationships.



An article published in the March 2014 issue of Sexually Transmitted Diseases reviews the campaign success in reaching youth with STD messages and an associated increase in STD testing.


More information


> Visit It’s Your Sex Life

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