It’s Your (Sex) Life is an Emmy and Peabody Award-winning public information partnership between the Foundation and MTV to support young people in making responsible decisions about sexual health. A targeted campaign presented under the partnership, called “GYT: Get Yourself Tested,” promotes routine STD testing among those under 25. The It’s Your Sex Life partnership includes targeted public service ads and bumpers, special programming and promotions, social media, and extensive online and mobile sites.
TARGTED MESSAGING: It’s Your (Sex) Life works with MTV to integrate sexual health messaging into popular shows through on-air advertising and bumpers, bugs, cast webisodes, cast PSAs, bonus scenes and cast interviews.
SPECIAL PROGRAMMING: The Foundation co-produces special programming with MTV to provide a more in-depth look at sexual health issues affecting young people. I’m Positive, a one-hour documentary special that aired on World AIDS Day 2012 explores what it means to be young and HIV positive in America.
ONLINE AND SOCIAL MEDIA: The campaign website provides information about preventing pregnancy, STDs and testing, and healthy relationships. The site includes media elements like real stories from teen moms.
A campaign of IYSL, GYT: Get Yourself Tested campaign is an empowering social movement to reduce the spread of STDs among young people. The CDC and Planned Parenthood, along with other partners, extend the reach of the campaign through community outreach.
IYSL targets issues affecting young people today including STDs and testing, unintended and unplanned pregnancy, and healthy relationships.