The Use of Mainstream Media to Encourage Social Responsibility: The International Experience

An examination of how other countries have used the popular media to promote social responsibility, particularly in the area of sexual and reproductive behavior. In addition to providing an overview about the evolution of “entertainment-education,” the report provides case studies of initiatives world-wide ranging from Mexican “telenovelas” to an Indian comic strip to a Jamaican radio soap opera. When possible, evaluations of the projects are included. The authors cite lessons for the United Statesfrom these other nations' experiences that may be relevant in the development of similar programs in this country.