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Global Media AIDS Initiative
Launched in 2004 by former UN Secretary General Kofi Annan, in coordination with the Kaiser Family Foundation and UNAIDS, the Global Media AIDS Initiative (GMAI) mobilizes leading media companies around the world to leverage their vast resources to address AIDS. Through large-scale national and regional coalitions of media—a network that includes hundreds of media companies around the world, including in Africa, the Caribbean, Eastern Europe, Latin America and India—the GMAI leverages the communication power of mass media to get out information about HIV and challenge stigma related to the disease.