Health Affairs Article: Leveraging the Power of the Media to Combat HIV/AIDS
Since the mid-1990s the Kaiser Family Foundation has partnered with U.S.-based media companies on comprehensive HIV/AIDS campaigns. This paper, published in Health Affairs, Vol. 24, Issue 3, May/June 2005, outlines the unique public education model that it is using, and how Kaiser is expanding this work globally by working with some of the largest media companies in the world to undertake new initiatives in Russia and India.
Health Affairs Article (free access)