Viacom KNOW PSAs

This series of targeted television, radio, outdoor, and online public service ads (PSAs) informed the general population about the impact of HIV/AIDS in the U.S. and globally, and promoted prevention and testing among higher-risk populations, including young people, African Americans, Latinos, and men who have sex with men.

The ad placement value committed by Viacom and the CBS Corporation for the campaign exceeded $600 million.

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2007

TELEVISION

Balloons (:30) 56K 256K
Balloons (:10) 56K 256K
Flowers (:30) 56K 256K
Flowers (:10) 56K 256K

OUTDOOR

Love Is Fleeting (.pdf)

RADIO

Text Know It
Email Breakup
Text Breakup

2006

TELEVISION

Black Book promo (:40) 56K 256K
Teresa – CBS Cares (:30) 56K 256K
Scott (No One Is Immune) – CBS Cares (:30) 56K 256K
Scott – CBS Cares (:10) 56K 256K
Regan – CBS Cares (:10) 56K 256K
Teresa – CBS Cares (:10) 56K 256K

RADIO

Family :30
Family :10
Lovers :30
Lovers :10

2005

TELEVISION

Ed (:30) 56K 256K 2006 EMMY AWARD WINNER
Cynthia (:30) 56K 256K 2006 EMMY AWARD WINNER
Connection (:30) 56K 256K
Mural (:30) 56K 256K
Knowledge (:10) 56K 256K
Community (:10) 56K 256K
Common – Street (:30)
Common – Urban (:30)
Common – Center (:10)
Common – Hub (:10)
Open Eyes (female) (:10)
Open Eyes (male) (:10)
Birthday (:30)
Guy Talk (:30)
Know the Truth (:30)
No Symptoms (:30)
Get Tested (:30)

OUTDOOR (.pdfs)

Wall (female)
Wall (male)
Wall (couple)
Subway
Arrows
Flowers (English)
Flowers (Spanish)
Thought
Open Eyes (female)
Open Eyes (male)

RADIO
We All Have AIDS 1 (:30)
We All Have AIDS 2 (:30)
We All Have AIDS – Alan (:10)
We All Have AIDS – Ben (:10)
We All Have AIDS – Julianne (:10)
We All Have AIDS – Liza (:10)
We All Have AIDS – Mena (:10)
We All Have AIDS – Natasha (:10)
We All Have AIDS – Richard (:10)
Common – Liberation (:30)
Common – Stoppin’ It (:30)
Common – Quest for Happiness (:10)
Common – Stoppin’ It (:10)
Good Life (:30)
Teach One (:30)
Future of Us (:10)
Teach One (:10)
Fred & Brian (:30)
Announcer (:10)

2004

TELEVISION

Bus (:30)
Loft (:10)
Messenger (:30)
Instant Message (:10)
Dumpster (:20)
Statistics (:30)
Security (:30)
Pharmacy (:30)
Couples (:30)
Airport Security (:30)
Convenience Store (:30)

OUTDOOR (.pdfs)

Sitting
Cab
Ledge (English)
Ledge (Spanish)
Leaning (English)
Leaning (Spanish)
Think
Hold (English)
Hold (Spanish)
Embrace
Partners
Bottle
Pill
Are You Positive? (Male)
Are You Positive? (Female)
Take Your Body For A Test Drive

2003

TELEVISION
SUV Mom (:30)
Little Reminders (:30)
Boy (:30)
Startling Facts (Youth) (:10)
Startling Facts (HIV Infection) (:10)
Startling Facts (Global Prevention) (:10)
Excuses (:30)
Now Available (:30)
Tornado (:30)
Million (:10)
Word on the Street (Sister’s Response) (:10)
Word on the Street (Brother’s Response) (:10)
Word on the Street (Brother to Brother) (:10)
Chain Reaction (:30)
No Excuses (:30)
Bedroom (:10)
Hallway (:10)
Basement (:10)
Doesn’t Have to Happen (:30)
Protection (:30)
Communication (:15)
Safe Sex (:15)

OUTDOOR (.pdfs)

World AIDS Day 2003
Jacket
Map
Necklace
Represent
Handle Your Business
You Better Ask Somebody
Meet the New Face of HIV/AIDS (African American)
Muestra Tus Cartas
Borrón y Cuenta Nueva
¿De Qué Estás Hecho?
Meet the New Face of HIV/AIDS (Latino)
Stay Fabulous
Cruise Control

RADIO

Australia (:30)
100 Million (:30)
45 Million (:30)
20 Million (:10)
45 Million (:10)
100 Million (:10)
Number One (:30)
Two Per Hour (:30)
Number One (:10)
One Half (:30)
One Third (:30)
One Half (:10)
One Third (:10)
Every Hour (:10)