Impact of Public Service Advertising by Charles Atkins for Kaiser Family Foundation

This background paper, written by Charles Atkin, Michigan State University, reviews the research measuring effects of media-based health communication campaigns, to determine the degree of impact of campaigns on health behaviors, and identify promising strategies for increasing campaign effectiveness. The paper was released in conjunction with Shouting to be Heard: Public Service Advertising in a New Media Age, a new national study on public service advertising.

KFF Headquarters: 185 Berry St., Suite 2000, San Francisco, CA 94107 | Phone 650-854-9400
Washington Offices and Barbara Jordan Conference Center: 1330 G Street, NW, Washington, DC 20005 | Phone 202-347-5270 | Email Alerts: | |

The independent source for health policy research, polling, and news, KFF is a nonprofit organization based in San Francisco, California.