Public Education Partnerships: MTV: Campaign Materials

MTV : It’s Your (Sex) Life Website
Visitors to the It’s Your (Sex) Life website can learn more about HIV/AIDS and related sexual health issues, access HIV/AIDS and STD resources including local testing facilities, read and download the It’s Your (Sex) Life guide, and join MTV’s pro-social online community called think.

It’s Your (Sex) Life Campaign Materials

At the It’s Your (Sex) Life website (, visitors can access a nationwide database of HIV and STD testing facilities and search interactive features addressing HIV/AIDS and related issues. The It’s Your (Sex) Life website is a part of MTV’s broader pro-social social networking site, Here, users can create their own free profile, connect with other young people, pledge support to the issues they care about, upload video, write blogs, and more.

Toll-Free Hotline
The campaign’s interactive toll-free hotline (1-877-777-IYSL) offers callers on demand sexual health information or the option to be connected with counselors at the CDC’s HIV/STD hotlines or a local Planned Parenthood.

Text Messaging Service
By text messaging their ZIP Code to the short code “KNOW IT” on the dial pad, cell phone users recieve a text message back with information about the HIV testing center nearerst to them. Read the text program terms and conditions.

Sexual Health Guide
It’s Your (Sex) Life: Your Guide To Safe & Responsible Sex is a comprehensive 30-page booklet available for download here:
It’s Your (Sex) Life: Your Guide To Safe & Responsible Sex

Periodic random-sample surveys of callers to the campaign’s hotline and viewer call-out surveys monitor the impact of the campaign. Several national surveys of young people have looked at attitudes and knowledge on sexual health issues, including one that focused on STDs and another conducted during the 2000 elections that examined views on such issues as abortion and sex education.


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