Kaiser Media Fellowships program: Sitevisit to Menlo Park, 2002

Kaiser Media Fellowships program sitevisit to Menlo Park, CA:
Thursday, January 24-Tuesday, January 29, 2002

Accommodations: The Stanford Park Hotel, 100 El Camino Real, Menlo Park, CA 94025
(Tel: 650-322-1234; fax: 650-322-0975)

Thursday, January 24

6:30pm: Meet in hotel lobby 7:00pm: Dinner, Left at Albuquerque
445 Emerson Road, Palo Alto (Tel: 650-326-1011)

Friday, January 25

–Health/business issues 8:15am: Depart hotel for Kaiser Foundation
2400 Sand Hill Road, Menlo Park
(Tel: 650-854-9400: fax: 650-854-4800) 8:30am: Buffet breakfast-Quadrus Conference Room 9:00am: Penny Duckham, executive director, Kaiser media fellowships program
–Welcome and introduction 9:05am: Drew Altman, PhD, president and CEO, Kaiser Foundation –Rising health care costs, and health insurance issues 9:45am: Break 10:00am-11:30am: Prescription drug expenditures; advertising to consumers and physicians; impact of advertising on consumers–presentations, discussion
–Larry Levitt, vice president, Kaiser Foundation; director, changing healthcare marketplace project and California health policy program
–Mollyann Brodie, PhD, vice president, Kaiser Foundation; director, public opinion and media research 11:30am: Buffet lunch 12:00pm-1:15pm: Irene Ibarra, executive officer, Alameda Alliance for Health-Medicaid managed care: the impact of rising health care costs, prescription drug expenditures, on low-income patients 1:15pm-4:00pm: Patients’ rights in California-presentations, Q&A
–Daniel Zingale, director, CA State Department of Managed Care
–Walter Zelman, president & CEO, California Association of Health Plans 4:30pm: Depart Kaiser Foundation for hotel 6:30pm: Hors d’oeuvre & cocktail reception; 7:00pm: dinner
The California Caf