About South Africa: loveLife

loveLife: South Africa’s National HIV Prevention Program for Youth

At the current rate of infection, South African teenagers have a 50% chance of contracting HIV over the course of their lives. Half of South Africa’s new HIV infections occur before the age of 25. Relatively modest changes in adolescent sexual behaviour could substantially curtail the HIV epidemic and there are hopeful signs that perhaps the worst-case projections for the scale of the HIV epidemic in South Africa may yet be averted.

loveLife, South Africa’s national HIV prevention programme for youth, was launched in September 1999, by a consortium of leading South African public health organisations in partnership with a coalition of more than 100 community-based organisations, the South African government, major South African media groups and private foundations.

loveLife combines a highly visible sustained national multi-media HIV education and awareness campaign with countrywide adolescent friendly service development in government clinics, and a national network of outreach and support programmes for youth.

loveLife is a comprehensive, evidence-based approach to youth behaviour change that implements, on an unprecedented scale, the international experience of the past 20 years – combining well-established public health techniques with innovative marketing approaches to promote healthy AIDS-free living among South African teenagers.


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