TV Can Impact Poverty, Public Health By Changing Social Behaviors

Bloomberg Businessweek: Fighting Poverty and HIV With Soap Operas
“…Governments have long known that TV can have an impact on poverty by changing behavior. In the 1970s, after the launch in Peru of Simplemente María, a telenovela about an aspirational maid, the country’s government noticed a rise in demand for literacy classes. More recently, economists have tried to measure these effects with greater precision…” (Greeley, 1/15).

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