Sony Corporation, Global Fund Enter Into Partnership To Implement Behavior Change Projects

“Sony Corporation and the Global Fund to Fight AIDS, Tuberculosis and Malaria have entered into a partnership for the implementation of behavior change projects, in which Sony provides state of the art equipment and movies and the Global Fund ensures it gets to agencies best able to reach communities most in need,” a Global Fund press release states, noting, “This partnership is the first pilot case that combines pro bono and in-kind contribution.” According to the press release, “The project aims to attract young people who are at high risk of HIV infection by using the donated equipment to screen a mix of public health information and entertainment programs, including movies provided by Sony Pictures Entertainment” (11/17).

The KFF Daily Global Health Policy Report summarized news and information on global health policy from hundreds of sources, from May 2009 through December 2020. All summaries are archived and available via search.

KFF Headquarters: 185 Berry St., Suite 2000, San Francisco, CA 94107 | Phone 650-854-9400
Washington Offices and Barbara Jordan Conference Center: 1330 G Street, NW, Washington, DC 20005 | Phone 202-347-5270

www.kff.org | Email Alerts: kff.org/email | facebook.com/KFF | twitter.com/kff

The independent source for health policy research, polling, and news, KFF is a nonprofit organization based in San Francisco, California.