Project Syndicate: The Business of Improving Global Health
Jörg Reinhardt, chair of the Novartis Board of Directors

“…Moneymaking social ventures are self-sustaining and have the potential to grow, bringing benefits to more and more people. They are a potentially powerful complement to philanthropy, which has underpinned much recent progress in public health. … [Public-private] collaboration has already shown that working across traditional boundaries, making creative use of technology, and developing pragmatic solutions can yield impressive results. Bringing health care to everyone on the planet is a great challenge. It will take imagination, cooperation, and hard work. Greater involvement by business could increase the likelihood of getting there by 2030” (9/29).