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GlobalPost Examines Oxfam’s ‘Behind The Brands’ Initiative

GlobalPost’s “Pulse” blog examines how Oxfam is challenging large food companies such as Coca-Cola and Nestle “to identify agricultural policies that could be perpetuating hunger, poverty and human rights abuses.” The blog states, “As part of the project, called ‘Behind the Brands,’ Oxfam is acting as a sort of consultant to the 10 biggest food companies, including Pepsico, General Mills and Kellogg’s,” adding, “At the same time, though, Oxfam has been loudly trumpeting the companies’ wrongdoings to the world using petitions and social media campaigns.” The blog notes “Raymond Offenheiser, president of Oxfam America, presented the project’s progress at the American Public Health Association Annual Meeting in Boston this week,” and writes, “His presentation was one of several examining ways the public health community can work with the private sector to tackle issues like hunger and malnutrition” (Stuart, 11/7).