Companies Can Merge Business Goals With SDGs To Advance Sustainable Business, Development

Harvard Business Review: How Companies Can Champion Sustainable Development
Bhaskar Chakravorti, senior associate dean of international business & finance at the Fletcher School at Tufts University and founding executive director of Fletcher’s Institute for Business in the Global Context, discusses findings from a research effort examining how the private sector can invest in sustainable development while also pursuing their own interests. Chakravorti writes, “Given that the SDGs provide a powerful framework for companies to mobilize, organize both internally and with partners, and take action, the first step is to stop trying to visualize the entire SDG framework, and frame it as a hierarchy of connected and sequenced goals. This helps prioritize and build a logic for choice and to integrate the strategy for building a sustainable business with the company’s strategy for engaging in sustainable development” (3/14).