At WEF, Bono Marks Anniversary Of Decade-Long Red Campaign As U.N.’s Ban Calls For Business To Play Larger Development Role

Financial Times: Bono surveys a Red decade of ‘conscious consumerism’
“…It is a decade since [Bono] went to the [World Economic Forum (WEF)] to launch Red, the brand campaign that began with the aim of ending the transmission of HIV/AIDS from pregnant women to their unborn children. Described by Bill Gates as an example of ‘creative capitalism,’ Red’s early partners included Starbucks, Apple, and Nike, which made products under the Red brand and donated proceeds to the fight against AIDS in Africa. The campaign has over the past 10 years raised more than $350m…” (Garrahan, 1/20).

U.N. News Centre: World of business must play part in achieving new Sustainable Development Goals — U.N. chief
“Speaking at the World Economic Forum in Davos, Switzerland, United Nations Secretary-General Ban Ki-moon [Wednesday] called on the world’s business community to play its full role in helping to achieve the ambitious 2030 Agenda for Sustainable Development, which seeks to eliminate poverty, hunger, and a raft of social ills, all within 15 years…” (1/20).

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