WHO Condemns Efforts By Philip Morris International To Rebrand World No Tobacco Day As ‘No Smoking Day’

Agence France-Presse: WHO decries Big Tobacco bid to rebrand World No Tobacco Day
“The World Health Organization on Wednesday condemned efforts by the world’s biggest cigarette vendor to rebrand a day dedicated to raising awareness about the dangers of tobacco use. … [A WHO official] voiced concern at attempts by Philip Morris International (PMI) to co-opt international efforts for its own campaign this week promoting new vaping and heated tobacco products as part of the solution to the world’s smoking epidemic. ‘We regard the PMI campaign as little more than a cynical attempt by the company to promote its deadly products,’ Vinayak Prasad, head of WHO’s Tobacco Free Initiative, told AFP in an email. PMI, the maker of Marlboro, insisted Tuesday that World No Tobacco Day should be renamed World No Smoking Day, and it launched its own campaign dubbed It’s Time to Unsmoke…” (5/29).

The KFF Daily Global Health Policy Report summarized news and information on global health policy from hundreds of sources, from May 2009 through December 2020. All summaries are archived and available via search.

KFF Headquarters: 185 Berry St., Suite 2000, San Francisco, CA 94107 | Phone 650-854-9400
Washington Offices and Barbara Jordan Conference Center: 1330 G Street, NW, Washington, DC 20005 | Phone 202-347-5270

www.kff.org | Email Alerts: kff.org/email | facebook.com/KFF | twitter.com/kff

The independent source for health policy research, polling, and news, KFF is a nonprofit organization based in San Francisco, California.