Behavioral Economic Policies Can Provide Effective, Inexpensive Solutions To Health, Development Problems

New York Times: In Praise of Small Miracles
David Brooks, columnist

“…The World Bank has just issued an amazingly good report called ‘Mind, Society and Behavior’ on how the insights of behavioral economics can be applied to global development and global health. The report, written by a team led by Karla Hoff and Varun Gauri, lists many policies that have already been tried and points the way to many more. … Behavioral economics policies are beautiful because they are small and concrete but powerful. They remind us that when policies are rooted in actual human behavior and specific day-to-day circumstances, even governments can produce small miracles…” (12/11).