New York Times: The Fight Against Fake Drugs
Tina Rosenberg, author and former editorial writer for the New York Times

“…In many poor countries, counterfeit medicines are an enormous problem. … Nations with a serious counterfeiting problem can resolve it by acquiring effective regulation, strong institutions, working courts, and well-designed liability laws. … Another important factor is public awareness of counterfeiting as a problem, and of the possibility of mobile verification. … ‘We began in anti-counterfeiting,’ said [chief executive of PharmaSecure, Nathan] Sigworth. ‘Then we realized that once you have a unique ID on everything, it opens a world of possibilities’…” (6/4).