What Do Medicaid Unwinding Data by Race and Ethnicity Show?

Authors: Sophia Moreno, Patrick Drake, and Jennifer Tolbert
Published: Sep 28, 2023

During the unwinding of the pandemic continuous enrollment provision in Medicaid, states are required to report monthly data on renewal outcomes. While these required data are valuable for tracking how many people are renewed and disenrolled, they lack the detail required to assess renewal outcomes for different populations. Additional demographic data can shed light on who is losing coverage, which can help to identify areas for potential outreach, assistance, or systems solutions to address issues that may be disproportionately affecting certain groups. Because people of color are more likely to be covered by Medicaid, there has been particular interest in the effects of unwinding by race and ethnicity. While data on renewals by race and ethnicity are limited, this policy watch examines which states are posting data and presents findings on disenrollment patterns by race and ethnicity based on available data.

As of September 2023, nine states are reporting data that allow for analysis of disenrollment patterns by race and ethnicity. Five states (Arizona, California, Indiana, Minnesota, and Oregon) provide data on disenrollment rates by race and ethnicity. Four states (Nevada, Oklahoma, Virginia, and Washington) report the distribution of disenrollments by race and ethnicity that can be compared to the distribution of overall Medicaid enrollment in each state by race and ethnicity. An additional two states (New York and North Dakota) provide data on redeterminations that have been completed by race and ethnicity but do not break out the share of people who were disenrolled or had their coverage renewed, preventing analysis of disenrollment patterns by race and ethnicity. In addition to differences in the metrics states are reporting, the number of months of reported data differ across states, as does data quality, with the share of data with unknown or not reported race and ethnicity ranging from 7% in Oklahoma and Washington to 37% in Oregon. Higher shares of data with unknown race and ethnicity can affect the validity of the findings. States also vary in their racial and ethnic classifications, and while all states report data for Hispanic people, some states report Hispanic and non-Hispanic ethnicity separately from race.

States Reporting Medicaid Disenrollment Data by Race/Ethnicity and Type of Data Reported

Across the five states reporting disenrollment rates by race and ethnicity, there are not large differences in disenrollment rates by race and ethnicity. Although the overall disenrollment rates vary from 12% in Oregon to 51% in Arizona, within states, the disenrollment rates for people of color are similar to those of White people (Figure 2). (Note: Arizona reports data for its COVID override population—enrollees who were flagged as potentially no longer eligible.) Overall, there are no consistent trends across states that point to disparities for certain groups of color. However, in some states, some groups have higher rates of disenrollment compared to their White counterparts. For example, in Minnesota, disenrollment rates for AIAN, Black, and Hispanic enrollees are higher than those for White and non-Hispanic enrollees.

Medicaid Disenrollment Rates by Race and Ethnicity

In the four states that are reporting the distribution of disenrollments, the racial and ethnic composition of people losing coverage generally mirrors that of the overall Medicaid population. The share of disenrollments people of color make up varies across states from 36% in Oklahoma to 64% in Nevada, reflecting state differences in the overall share of Medicaid enrollees who are people of color. In general, the share of disenrollments for people of color is within one or two percentage points of their share of total Medicaid enrollment, suggesting that they are not being disproportionately disenrolled (Figure 3). For example, in Oklahoma, people of color account for 36% of disenrollments and represent 35% of total Medicaid enrollment. However, in Virginia, people of color are less likely to be disenrolled than White people; people of color comprise 46% of total Medicaid enrollment but account for only 41% of total disenrollments.

Distribution of Medicaid Disenrollments and Overall Medicaid Enrollment by Race and Ethnicity in Oklahoma

While available data on Medicaid disenrollments by race/ethnicity suggest people of color are not at greater risk of being disenrolled, the data reported to date are limited, and the experiences of people of color in the reporting states may not be similar to those of people in non-reporting states. Compared to the national average, these states have a higher share of Medicaid enrollees who are people of color, including a higher share of Hispanic people but a lower share of Black people. Data from a larger number of states, including more states in the South and Midwest, would provide a more complete picture of disenrollment patterns by race and ethnicity and would show whether some groups are being disenrolled at disproportionate rates. In addition, more standardization of reporting of race and ethnicity data would allow for better comparisons of disenrollment patterns across states.

Continued monitoring of disenrollment data, including by race and ethnicity, will be important to identify shifts in current trends and other potential issues. While states are not required to report demographic data on Medicaid renewal outcomes during the unwinding period, these data provide valuable insights into who is losing coverage and whether certain groups are at greater risk of being disenrolled, both within and across states. This information can help focus outreach efforts where needed or suggest strategies to address disparate impacts. In the absence of state reporting during the unwinding period, Medicaid claims data and survey data that could provide similar information will not be available for years. Overall, 60% of Medicaid enrollees are people of color, and the large number of disenrollments to date, particularly procedural disenrollments, has led to millions of people of color losing Medicaid coverage. Consequently, the unwinding of the Medicaid continuous enrollment provision is likely to have a greater impact on changes in health coverage for people of color, which, in turn, has important implications for their ability to access care and their health outcomes.

Trans People in the U.S.: Identities, Demographics, and Wellbeing

Published: Sep 28, 2023

The recently released KFF/Washington Post Trans Survey, the most in-depth, representative survey of transgender adults living in the U.S., was aimed at providing a deeper understanding of trans people’s experiences in the U.S. over the life span including during childhood, through gender transition, and present wellbeing. Building on that report, and using the survey data, this analysis provides the most comprehensive representative profile of trans Americans ever complied, while also offering insights on their experiences in the health care system. While some federal surveys include a representative share of trans people, demographic questions tend to be fairly general and do not allow for more in depth analysis of the experiences and identities of trans people, particularly related to health access. At a time when issues around LGBTQ rights, including in health care, are at the forefront of national conversations, understanding trans people’s experiences and wellbeing is especially timely.

The survey included interviews with 515 trans and gender non-conforming individuals and a comparison sample of 823 cisgender adults. Trans adults include those who identify as transgender or as a trans adult; cisgender (non-trans) adults include those do not identify as trans and their gender is the same as their sex assigned at birth. For more information about sampling and method of recruitment, see the methodology section in the full report.

Identities

Gender Identity. Gender identity is based on one’s intrinsic sense of who they are, be that male, female, transgender, non-binary, or some other identity. When one’s gender identity aligns with their sex assigned at birth they are considered cisgender. When one’s gender identity does not align with sex assigned at birth, they are often described as being transgender, though many people use other terms to describe themselves, including being gender nonconforming or nonbinary, among others.

When asked how they think of themselves, a plurality of trans adults identify as non-binary (40%), with about one in five identifying as trans women (22%) or gender non-conforming (22%), and a smaller share identifying as trans men (12%). Others say they identify in some other way (2%). Some use one term and others use multiple terms. Those who described themselves in “some other way” commonly described themselves as agender or genderfluid when asked to specify. Those aged 18 to 34 are more likely to identify as non-binary than those aged 35 or older (47% v 32%).

When Asked to Describe Themselves, Trans People Are More Likely to Say They Are Non-binary Than a Trans Man or Woman

Sex assigned at birth. Sex assigned at birth differs from gender identity because it is based on phenotypic sex characteristics and is the sex stated on an individual’s birth certificate. It may or may not align with gender identity. Trans and non-trans adults are equally likely to have been assigned either male or female at birth.

Trans and Non-trans Adults Have Similar Sexes Assigned at Birth

Sexual orientation. Sexual orientation is separate from sex assigned at birth (being biologically male, female, or intersex) and gender identity (which is based on an internal sense of being such as being cisgender or transgender, among other identities). Sexual orientation refers to the gender or genders someone experiences sexual, emotional, or romantic attraction or attachment to. Heterosexual/straight, lesbian, gay, bisexual, and queer are examples of sexual orientations. Most (70%) trans adults considered themselves to be lesbian, gay, bisexual or queer while just 8% of non-trans adults did so. However, three in ten (29%) trans adults do not identify as lesbian, gay, bisexual, or queer.

The Majority of Trans Adults Consider Themselves to Be Gay, Lesbian, Bisexual, or Queer But Nearly One-Third Do Not.

Pronoun use. Pronouns are a shorthand way of referring to an individual without using their name. Often, pronouns connote gender as is the case with he/him or she/her. Some adults, especially LGBTQ adults, and trans or nonbinary adults in particular, use a pronoun that would not traditionally be associated with their sex assigned at birth or does not reflect the historic gender binary (male/female), such as they/them. In addition, some adults use multiple pronouns or are comfortable with any pronouns.

Nearly half (48%) of trans adults use they/them pronouns, with those ages 18-34 being more than twice as likely to use these terms than those 35+ (64% vs. 28%). About half of trans adults use she/her (49%) pronouns and almost four in ten (37%) use he/him pronouns. About one-third of trans adults say they use a combination of they/them and she/her or he/him pronouns. (Note: Percentages do not sum to 100% as respondents could select multiple genders).

About Half of Trans Adults Use They/Them Pronouns, Sometimes Alongside Others

General Demographics

Age. Trans adults are a younger population than non-trans adults. Over half (53%) of trans adults are under 35 years old compared to just over a quarter of non-trans adults (28%). Just a small share (8%) of trans adults are seniors, those over the age of 65, compared to 22% of non-trans adults (not shown in chart).

Over Half of Trans Adults Are Under the Age of 35, Compared to About One-quarter of Non-Trans Adults

Race/Ethnicity. Similar shares of trans and non-trans adults are White, Hispanic, Black, and other races/ethnicities.

About Four in Ten Trans Adults Are People of Color, Similar to the Share Among Non-Trans Adults

Income. A larger share of trans adults have incomes below $50,000 per year than non-trans adults (57% v. 45%), potentially reflecting younger age, lower levels of education, and higher unemployment (see below).

Larger Shares of Trans Adults Live on Incomes Below $50,000 Per Year Than Non-Trans Adults

Education. Trans adults have lower levels of education when compared to non-trans adults. More than 8 in 10 (84%) have less than a college degree compared to 65% of non-trans adults. Non-trans adults are more than twice as likely to have graduated college than trans adults (35% vs. 15%). This finding held true even when controlling for age, and despite having similar incomes at most levels.

Trans Adults Have Lower Education Levels Than Non-Trans Adults with 8 in 10 Having Less Than a College Degree

Employment. A larger share of trans adults report being unemployed (14% vs. 8%) or being students (8% vs. 4%) than non-trans adults and smaller shares report being retired, likely due the fact that the trans adult population is younger in age than the non-trans adult population. Similar shares report being employed, being on disability, or being a stay at home parent/home maker.

The Share of Trans Adults Who Are Unemployed is Nearly Double That of Non-trans Adults

Partisan identification. Four in ten trans adults (42%) identify as a Democrat, a larger share than non-trans adults (29%) and few, just one in ten (10%), identify as a Republican compared to almost one-third (31%) of non-trans adults. Trans adults are also more likely to say their political identity is something other than Republican, Democrat, or independent (20% vs. 14%).

About Four in Ten Trans Adults Are Democrats; Just Ten Percent Are Republican

Marital Status. Trans adults are about half as likely to be currently married than non-trans adults (26% vs. 49%) and also less likely to have ever been married (25% vs. 38% ) which likely reflects, at least in part, their younger age. However, they are twice as likely to be living with an unmarried partner (20% vs. 10%). The share of trans adults who are widowed or divorced is similar to that of non-trans adults.

Trans Adults Are About Half As Likely as Non-Trans Adults to be Married But are Twice as Likely to Be Living With a Partner

Parenthood. Overall, similar shares of trans adults are a parent or guardian to a child under the age of 18 living in their household (27% vs 26%). However, looking at younger adults, there are significantly fewer trans parents under the age of 40 than non-trans parents under 40 (23% vs. 40%).

Just Over One-Quarter of Both Trans and Non-Trans Adults Are the Parent/Guardian to a Child Under the Age of 18 in the Household

Healthcare Access

Insurance Coverage. Larger shares of trans adults report being uninsured than non-trans adults (15% vs. 10%). The share of trans adults who report not having health insurance is similar across age groups and racial and ethnic identities, but larger among those with lower household incomes compared to those with higher incomes.

About half of both trans adults and non-trans adults report having private insurance (55% vs. 51%), although trans adults are three times as likely to report having such coverage through a parent (10% vs. 3%), likely reflecting their younger age. Smaller shares of trans adults have Medicare (6% vs. 25%), likely reflecting the younger age of the population, and about one in four have Medicaid (21%), a larger share than non trans-adults (14%).

One in Five Trans Adults Receive Insurance Coverage Through Medicaid, Though Most Have Private Coverage

Care location. Trans adults use different types of health care settings to access care than non-trans adults. They are more likely to get their usual care at clinics including health centers, pharmacies, and urgent care (36% vs. 21%) and less likely to get this care at a doctor’s office (48% vs. 64%). Trans adults of color, those under age 35, and those earning less than $40,000 per year were more likely to say their usual source of care is the ER than White, older, or higher income trans adults. Among trans adults, those ages 35 and older and those earning more than $40,000 per year are more likely to receive care at a doctor’s office than trans adults who are younger or who have lower incomes. Like non-trans adults, about one in ten have no place they get care.

About Half of Trans Adults Receive Usual Health Care From a Doctor's Office; One in Ten Use Urgent Care; One in Ten Have No Place

Health and Well-being

Physical Health. Despite being a younger population, trans adults report poor physical health more so than non-trans adults. Looking back across the past 30 days, on average, trans adults had more days when their physical health, including physical illness and injury, was “not good”. Smaller shares of trans adults than non-trans adults had zero days when their physical health was not good in the preceding 30 days (27% vs. 41%) and nearly double the share of trans adults said their health had not been good for 21-30 days (17% vs. 9%). Among trans adults, there were minimal differences when looking across demographic factors including, race/ethnicity, age, and income.

Trans Adults Report More Frequent Days of Poor Physical Health Than Non-Trans Adults, Though Over One-Quarter Report No Poor Health Days in the Past Month

Mental Health. Similarly, while four in ten (39%) non-trans adults say there were zero days in the past month when their mental health, including stress, depression, and problems with emotions, was not good, just about one-in-ten trans adults (13%) said so. Conversely, nearly one quarter of trans adults (23%) say their mental health had been not good 21-30 days in the preceding 30. Notably, trans adults who reported having had a happy childhood reported fewer not good mental health days. Among trans adults, there were minimal differences when looking across demographic factors including, race/ethnicity, age, and income. In our main report on this survey, we find specifically that trans adults report higher rates of anxiety, depression, and loneliness than non-trans adults.

Overall Trans Adults Reported Their Mental Health Was "Not Good"  More Often Than Non-Trans Adults
News Release

Poll: Nearly Half of Adults Expect to Get the New COVID-19 Vaccine, But Most Parents Don’t Expect to Get It for Their Children; More Eligible Adults Expect to Get a Flu Shot and the New RSV Vaccine

Republicans are Much Less Likely than Democrats to View Fall Vaccines as Safe Or Expect to Get Them, though COVID-19 Sparks the Greatest Split in Intentions and Views

Published: Sep 27, 2023

Nearly half of adults say that they will “definitely” or “probably” get the newly recommended COVID-19 vaccine, though most parents are not planning to get the shot for their children, according to the latest KFF COVID-19 Vaccine Monitor poll.

Among all adults, 23% say they will definitely get the new vaccine, 23% say they will probably get it, while 19% say they will probably not get it and 33% say they definitely not get it.

The share of the public who intend to get the new COVID-19 vaccine is higher than the share who have received previous booster shots, but not as high as initial vaccine uptake back in 2020.  Almost four in ten (37%) people who previously received a COVID-19 vaccine say that they probably or definitely won’t get the new shot. Reflecting patterns from earlier vaccine rollouts during the pandemic, the groups most likely to say they definitely or probably will get the new vaccine include people at least 65 years old (64%) and Democrats (70%).

While the new COVID-19 vaccine is recommended for children ages 6 months and up, fewer than four in ten parents say they expect to get the vaccine for their children ages 12-17 (39%), ages 5-11 (36%), and ages 6 months through 4 years (34%). More than half of parents with children in each age group say they probably or definitely won’t get their children vaccinated.

The latest survey also shows that somewhat larger shares of eligible people expect to get an annual flu shot and a newly recommended vaccine for RSV (respiratory syncytial virus) than plan to get the COVID-19 vaccine. For example, most adults (58%) say that they have already gotten or expect to get a flu shot, and most adults ages 60 and older (60%) say they have already gotten or expect to get the new RSV vaccine (recommended for their age group).

As has been true throughout the pandemic, a much smaller share of Republicans (24%) than Democrats (70%) expect to get the new COVID-19 vaccine – 46 percentage point gap.

There are smaller, but still considerable, partisan divisions in intentions for these vaccines than for the COVID-19 shot: for example, 76% of Democrats and 51% of Republican expect to get or have already gotten a flu shot this fall (a 25-point gap), while among those ages 60 and older, 79% of Democrats and 41% of Republicans expect to get or having already gotten an RSV vaccine (a 38-point gap)

Republicans are also less likely than Democrats to be confident that each of three vaccines are safe, with the biggest divide for the COVID-19 vaccine (84% of Democrats and 36% of Republicans are confident it is safe).

The partisan divides persist across a wide range of measures related to vaccines and the COVID-19 pandemic. Some examples:

  • Trust in public health agencies. Overall, 63% of the public trust the Centers for Disease Control and Prevention (CDC) a great deal or a fair amount when it comes to providing reliable information about vaccines, and 61% trust the Food and Drug Administration (FDA). Much larger shares of Democrats than Republicans have at least a fair amount of trust in vaccine information from the CDC (88% vs. 40%), their local public health departments (87% vs. 51%), and the Food and Drug Administration (86% vs. 42%).
  • Perceptions about threat. Three quarters (77%) of Democrats say that there is a new wave of COVID-19 infections across the country. In contrast, similar shares of Republicans say there is (48%) and isn’t (51%) a new wave.
  • Taking precautions. Democrats are more than three times as likely as Republicans (58% vs. 16%) to say that news about the new COVID-19 wave has led them to take extra precautions, including being more likely to wear a mask in public or avoid large public gatherings, or being less likely to travel or to dine indoors at restaurants.
  • Getting tested. Republicans are half as likely as Democrats (9% vs. 19%) to say that they were sick in recent months and got a COVID-19 test.

“The poll shows that most of the nation still trusts the CDC and the FDA on vaccines – but there is a partisan gap, and most Republicans don’t trust the nation’s regulatory and scientific agencies responsible for vaccine approval and guidance,” KFF President and CEO Drew Altman said.

One area where partisans agree is that their personal doctors, including their children’s pediatricians, are their most trusted sources of vaccine information.

Most adults (68%) also say they normally keep up-to-date with the vaccines that are recommended by their own doctor, including 82% of Democrats and 61% of Republicans. Large majorities of parents – regardless of partisan identification – say they keep their children up to date on recommended childhood vaccines, with just 10% saying they delayed or skipped some vaccines.

Other poll results include:

  • Following the end of the COVID-19 public health emergency in May, most insured people now say they are unsure whether their health insurance covers either in-home, rapid COVID-19 tests (55%) or PCR COVID-19 tests that are sent to a lab for results (61%).
  • In addition, one in seven (15%) say they’ve wanted to get a COVID-19 test but were not able to find or afford one. Those most likely to report difficulties obtaining a COVID-19 test includes at least one in five Black adults (25%), Hispanic adults (21%), and people with household incomes under $40,000 annually (21%).
  • Most adults (68%) and parents (55%) – say that healthy children should be required to be vaccinated against measles, mumps, and rubella to attend public school; fewer adults (31%) and parents (43%) say that parents should be able to decide not to vaccinate their children even if that may create health risks for others.

Designed and analyzed by public opinion researchers at KFF, the survey was conducted from September 6-13, 2023, online and by telephone among a nationally representative sample of 1,296 U.S. adults. Interviews were conducted in English and in Spanish. The margin of sampling error is plus or minus four percentage points for the full sample. For results based on other subgroups, the margin of sampling error may be higher.

Poll Finding

KFF COVID-19 Vaccine Monitor September 2023: Partisanship Remains Key Predictor of Views Of COVID-19, Including Plans To Get Latest COVID-19 Vaccine

Published: Sep 27, 2023

Findings

Key Takeaways

  • The fall season has become synonymous with increased concerns over the spread of three respiratory viruses: COVID-19, the flu, and RSV. A “tripledemic,” the scenario in which all three of these viruses peak at the same time, could strain the country’s health care system and impact millions of people with, for some, life-threatening illnesses. Yet, there are vaccines available, including an updated COVID-19 vaccine and a new RSV vaccine, to help prevent people from getting seriously sick. In the latest COVID-19 Vaccine Monitor, a majority of adults (58%), including three-quarters of adults ages 65 and older, say they will get a flu shot this year including some who say they have already received it. In addition, 58% of adults 60 and older say they will either “definitely get” or “probably get” the new RSV vaccine recommended for their age group.
  • Compared to the flu and RSV vaccines, a somewhat smaller share of adults (47%) say they plan to get the new COVID-19 vaccine, which was recommended by the CDC on September 12th while the poll was in the field. While most (61%) of those who were previously vaccinated for COVID-19 say they will get the new vaccine, almost four in ten (37%) of this group say they “probably” or “definitely” will not get the new vaccine. This means one quarter (27%) of all adults have previously received a COVID-19 vaccine and say they will not get the new vaccine. The vast majority of previously unvaccinated adults say they also will not get the latest COVID-19 vaccine, with just 5% of this group saying they may get the new vaccine. One in four (24%) of all adults have not received any previous COVID-19 vaccine and do not intend to get the newest vaccine available.
  • Reflecting patterns seen throughout the COVID-19 pandemic, intended uptake is largely divided along party lines. Seven in ten Democrats say they will get the latest COVID-19 vaccine compared to about a quarter of Republicans. Confidence in safety of the new vaccine is also largely partisan. More than eight in ten Democrats (84%) say they are confident in the safety of the COVID-19 vaccine, compared to one in three (36%) Republicans. Overall views of the safety of the COVID-19 vaccine (57%) lag behind the other two vaccines (RSV, 65%; flu, 74%) – largely driven by the views of Republicans who are more confident in the safety of the other two vaccines.
  • Majorities of groups who are most at risk for getting seriously sick from COVID-19 say they intend to get the latest vaccine available including two-thirds (64%) of adults ages 65 and older and most (56%) of those with a serious health condition. In addition, at least half of Hispanic adults (54%) and Black adults (51%) say they will get the COVID-19 vaccine compared to four in ten (42%) White adults.
  • Since COVID-19 vaccines first became available for children, uptake has lagged behind that of adults, particularly at younger ages. In the latest survey, most parents say they will not get their child the new COVID-19 vaccine including six in ten parents of teenagers (those between the ages of 12 and 17), and two-thirds of parents of children ages 5 to 11 (64%) and ages 6 months to 4 years old (66%). One in seven (14%) parents of teenagers say their teen was previously vaccinated but they aren’t planning on getting them the most recent vaccine. More than half of parents of children ages 5 and younger say their child has never received a COVID-19 vaccine and they do not plan on getting them the newest COVID-19 vaccine. Similar to adults overall, larger shares of parents say they are confident in the safety of both the flu vaccine (68%) and the RSV vaccine (63%) compared to the COVID-19 vaccine (48%).
  • Mirroring the partisan differences in views on vaccines, there is a persistent partisan divide on overall views of COVID-19, the current caseload in the U.S., whether they could be sick from COVID, and changes to behavior – including willingness to take a diagnostic test when sick. Democrats are more likely to report changing their behaviors because of recent news of increases in COVID-19. More than half of Democrats (58%) say they’ve recently modified their behavior to be more COVID-conscious compared to 16% of Republicans. Democrats (19%) are also more than twice as likely as both independents (8%) and Republicans (9%) to say that in the past three months they have had symptoms they thought could be COVID-19, and therefore took a COVID-19 diagnostic test. Most Democrats (77%) also say there is a new wave of COVID-19 infections hitting the U.S. now, while half of Republicans (51%) disagree.
  • Most insured people now say they are unsure whether their health insurance covers either in-home, rapid COVID-19 tests (55%) or PCR COVID-19 tests that are sent to a lab for results (61%). This confusion likely reflects the changing coverage landscape for tests since the public health emergency ended more than three months ago as most people no longer have coverage of in-home tests and will likely face cost-sharing for PCR tests. And while most adults do not report difficulty accessing testing, 15% overall say there was a time in the past three months when they wanted a COVID-19 test and they were not able to find or afford one, rising to more than one in four Black adults and one in five Hispanic adults. HHS announced on September 20th that free in-home tests will soon be available again on a limited basis from the federal government.

COVID-19, Flu, and RSV Vaccine Intentions and Perceived Safety

The September KFF COVID-19 Vaccine Monitor asks the public about their intention to get the flu vaccine and the updated COVID-19 vaccine, both of which are recommended by the CDC for people ages 6 months and older. The poll was in the field when the latest COVID-19 vaccine was recommended by the Centers for Disease Control and Prevention (CDC) but largely before it was available to the public. The CDC issued recommendations for everyone 6 months and older to get the annual flu vaccination on June 29th. Older adults, those 60 and older, were also asked questions about other vaccines recommended for their age group including the pneumonia vaccine, the shingles vaccine, and the new RSV vaccine which the CDC also recently recommended for this group.

Intentions To Get New COVID-19 Vaccine Lags Behind Initial Vaccine Uptake Among Adults And Children

Half of adults say they either will “definitely get” (23%) or “probably get” (23%) the new vaccine for COVID-19 that was approved by the CDC on September 12th. One in three adults say they will “definitely not get” the new COVID-19 vaccine, and another 19% say they will “probably not get” the vaccine. Reflecting patterns in COVID-19 vaccine uptake throughout the pandemic, the share who say they will get the new COVID-19 vaccine is largest among adults age 65 and older (64%) and Democrats (70%). In addition, at least half of Hispanic adults (54%) and Black adults (51%) say they will get the COVID-19 vaccine compared to four in ten (42%) White adults.

Larger shares of those with a serious health condition (56%), such as high blood pressure, heart disease, lunch disease, cancer, or diabetes, say they will get the new COVID-19 vaccine compared to 42% of those who do not have a chronic condition. Similar to previous trends, almost half (44%) of those with insurance who are under the age of 65 report that they will get the new COVID-19 vaccine compared to three in ten (30%) of those who are uninsured and under 65 years old.

While most (61%) of those who were previously vaccinated for COVID-19 say they will get the new vaccine, almost four in ten (37%) of this group say they probably or definitely won’t get it. Very few (5%) of those who have not received a previous COVID-19 vaccine dose say they will get the new vaccine.

Nearly Half Expect To Get New COVID-19 Vaccine, Including Majorities Of Older Adults, Hispanic Adults, Democrats, And Previously Vaccinated Adults

Intentions to get the initial booster, the bivalent booster, and now the latest vaccine available measured in the KFF COVID-19 Vaccine Monitor have not matched initial vaccine uptake. And while a smaller share of adults say they intend to get the latest vaccine compared to initial vaccine rollout (in which more than three in four adults received at least one dose), intentions to get this vaccine outpaces both intentions to get previous boosters and actual vaccine uptake measured by the CDC. Overall, about half of adults (45%) have received a COVID-19 vaccine and say they plan to get the latest vaccine, but about a quarter of adults (27%) say they have previously received a COVID-19 vaccine and now say they will not be getting the new vaccine available.

One In Four Adults Previously Got The COVID-19 Vaccine And Now Say They Do Not Plan On Getting New COVID-19 Vaccine
COVID-19 vACCINE Intent Among Parents Of Teenagers anD Kids

The KFF COVID-19 Vaccine Monitor has been tracking vaccine uptake for children across various age groups since the vaccines became available. The surveys have consistently shown COVID-19 vaccine uptake has been higher among older kids with about half of parents of teenagers saying their child has received at least one dose of the COVID-19 vaccine, compared to about a quarter of parents of kids between 6 months and 4 years old. Parents have cited safety concerns, lack of testing or research, and side effects as their main reasons for not getting the youngest cohort vaccinated.

The new version of the COVID-19 vaccine is recommended for all children ages 6 months and older and unlike previous COVID-19 vaccines, most parents say they will either “probably not get” or “definitely not get” their child, regardless of age, vaccinated. Six in ten parents of teenagers (those between the ages of 12 and 17) say they will not get their child the new COVID-19 vaccine as do two-thirds of parents of children ages 5 to 11 (64%) and ages 6 months to 4 years old (66%).

Over Half Of Parents Say They Won't Get New COVID-19 Vaccine For Their Child

About a third of parents of teenagers say their child was previously vaccinated and they will get their child vaccinated with the most recent vaccine available, while a notable share (14%) say their teenager was previously vaccinated but they aren’t planning on getting them the most recent vaccine. More than half of parents of children younger than five years old say their child has never received a COVID-19 vaccine and they do not plan on getting them the newest COVID-19 vaccine.

Most Parents Say Their Children Won't Get Latest COVID-19 Vaccine, Including Some Who Had Previously Been Vaccinated

Majority Of Adults Say They Will Get Annual Flu Shot And Most Older Adults Plan To Get RSV Vaccine

Six in ten adults (58%) say they will get a flu shot this year including 2% who say they have already gotten their flu shot. This includes nearly eight in ten adults ages 65 and older, as well as three in four Democrats. Those who report normally getting a flu shot (53% of all adults) are nearly six times as likely as those who do not normally get a flu shot to say they will get it this year. About half of Republicans (51%) and independents (49%) say they will get their annual flu shot or have already gotten it.

Six In Ten Adults Say They Will Get Annual Flu Shot, Including Eight In Ten Older Adults

While public health officials say getting the flu vaccine and the COVID-19 vaccine at the same time is safe and initially thought to be preferred in order to reduce burden, only about half (53%) of those who intend to get both say they plan to get it at the same time.

Most Older Adults Say They Will Get RSV Vaccine

Half of people say they have heard either “a lot” or “some” about RSV spreading in the past few years, but considerably smaller shares have heard about the vaccines aimed at preventing at-risk groups from getting seriously sick from the respiratory virus. Three in ten adults (28%) say they have heard at least some about the new RSV vaccine for adults 60 and older, one in five (22%) say they have heard about the new shots to prevent RSV in babies, and one in seven (14%) have heard about the new recommended RSV vaccines for pregnant people.

Many Adults Have Heard Of Recent Spread Of RSV, But Few Are Aware Of Shots For Babies And Pregnant Adults

Awareness of both the vaccines for adults ages 60 and older, and the new shots to prevent RSV in babies is higher among groups that are at risk. Four in ten adults ages 60 and older say they have heard about the new RSV vaccines for their age group and one in three parents of children less than two years old say they have heard about the shots for this age group.

The share of adults ages 60 and older who say they will either “definitely get” or “probably get” the new RSV vaccine matches vaccine uptake for other key vaccines for this age group, notably the shingles vaccine and the pneumonia vaccine. More than half of older adults say they have received the pneumonia vaccine (53%), the shingles vaccine (53%), and plan to get the new RSV vaccine (58%). An additional 2% of older adults say they have already gotten the RSV vaccine.

Most Older Adults Say They Will Get RSV Vaccine, While About Half Say They Have Previously Received Shingles, Pneumonia Vaccines

As Virus Season Approaches, Most Are Confident In Vaccine Safety

Public health officials have raised concerns about a possible “tripledemic” with COVID-19, the respiratory illness RSV (respiratory syncytial virus), and the flu all hitting peaks this fall as people are more likely to be indoors and gathering together. About three in ten adults say they are worried about developing long COVID (31%) or getting seriously sick from COVID-19 (30%). About one in four are worried about getting seriously sick from the flu (23%) or from RSV (23%).

Most Adults Are Not Worried About Getting Seriously Sick From COVID, RSV, Or The Flu

Those with a serious health condition (such as high blood pressure, heart disease, lung disease, cancer, or diabetes) are more likely than those without a serious health condition to be worried about the impending virus season. About four in ten of those with a chronic health condition say they are worried about getting seriously sick from COVID-19 (38%) or developing long COVID (38%), and three in ten are worried about getting seriously sick from RSV (29%) or the flu (28%).

Nearly half of parents say they are worried that their child or children will get seriously sick from COVID-19 (48%), the flu (47%), or RSV (46%).

Nearly Half Of Parents Are Worried About Their Child Getting Seriously Sick From COVID, RSV, Or The Flu

Amidst news of the impending virus season, most adults think that the vaccines developed to combat these viruses are safe. While a majority of adults are confident in the safety of the COVID-19 vaccine (57%), it lags slightly behind confidence in the RSV vaccine (65%) and the flu vaccine (74%).

Majorities across age groups, racial and ethnic identities, and partisanship are confident in the safety of all three vaccines – with one notable exception. About one in three Republicans say they are “very confident” or “somewhat confident” in the safety of the COVID-19 vaccine (36%), compared to more than half of Republicans who are confident the RSV vaccine is safe (52%) and nearly two-thirds who are confident in the safety of the flu vaccine (64%). These views reflect the partisan gap in COVID-19 vaccine confidence throughout the more than two years of COVID-19 vaccine rollout.

Similarly to adults overall, parents are more confident in the safety of both the flu vaccine (68%) and the RSV vaccine (63%), than the COVID-19 vaccine (48%).

Majorities Across Groups Are Confident In Vaccine Safety, Except For Republicans When It Comes To COVID-19 Vaccines

Trust In Vaccine Information

As the CDC Director Mandy Cohen continues her efforts to combat the lingering vaccine skepticism from the COVID-19 pandemic, the public continues to rank their own doctors as the most trusted source of information about vaccines. More than eight in ten adults (82%) say they trust their own doctor or health care provider at least a fair amount when it comes to providing reliable information about vaccines. A similar share of parents (84%) has the same level of trust in their child’s pediatrician. About three-quarters of adults (77%) say they trust pharmacists to provide reliable information. A smaller share, but still a majority, say they trust public health government agencies like their own local public health department (68%), the Centers for Disease Control and Prevention (CDC) (63%), or the U.S. Food and Drug Administration (FDA) (61%). This is similar to the share of insured adults (68%) who say they trust their health insurance company. Schools and daycares rank below other groups asked about with slightly more than half (56%) of parents with children attending school or daycare saying they trust them to provide reliable information about vaccines.

Health Care Providers Are The Most Trusted Sources For Vaccine Information

The ranking of trusted sources on reliable information about vaccines is similar to the sources the public trusts specifically on COVID-19 vaccines measured last year, and partisan differences are still very apparent. While large majorities across partisans say they trust their own doctor or child’s pediatrician, government sources of information like the CDC, local public health departments, and the FDA fare much worse among Republicans. About four in ten Republicans say they trust the FDA (42%) or the CDC (40%) to provide reliable information about vaccines, and about half of Republicans (51%) say the same about their local public health departments. Large majorities of Democrats and more than half of independents say they trust each of these organizations at least a fair amount.

Majorities Across Partisans Trust Health Care Providers, Public Health Agencies Rank Lower Among Republicans

Understanding How And Why To Get Vaccines

Nearly all adults (93%) say it is easy for them to understand where to go to get vaccinated, including six in ten (63%) who say it is “very easy.” At least three-quarters of adults also say it is easy for them to understand why they should get vaccines (84%), when they should get them (79%), how vaccines work (78%), which vaccines they should get (77%), and how much they may have to pay for a vaccine (63%).

While most adults say it is easy for them to understand the reasoning behind vaccines and the logistics of how to get them, at least one in five of adults still say some of these aspects are difficult to understand. This includes understanding which vaccines they should get (23%), how vaccines generally work (22%), or understanding when they need to get certain vaccines (20%). More than one in four adults say it is difficult to know how much they may have to pay out-of-pocket (27%), even as most people with health insurance will not have to pay any out-of-pocket costs for recommended vaccines.

Most Understand Why And How To Get Vaccines, But A Quarter Say It Is Difficult To Know Costs, Which Ones To Get, And How They Work

Similarly, most parents report that it is easy to understand the logistics of their vaccinations, such as when and where to get the shots and why their child should get vaccinated. Nearly nine in ten (88%) parents say it is easy to know where to go to get their children vaccinated and about three-fourths of parents say the same about why their children should get vaccines in general (78%), when their child should get certain vaccines (77%), or which vaccines their child should get (73%). Two-thirds (68%) say it is easy for them to understand how much they have to pay out-of-pocket for their child’s vaccines. Most insurance coverages require no out-of-pocket costs for recommended vaccines for children.

Most Parents Understand Logistics Of Children's Vaccines, But Some Struggle Understanding Which Vaccines Their Children Should Get And The Costs

With health care providers as the most trusted sources of information about vaccines, most adults (68%) say they normally keep up-to-date with the vaccines that their health care provider recommends for them, while one-third (32%) say they have skipped some recommended vaccines. The share who say they have skipped some recommended vaccines is lowest among Democrats with one in five (18%) saying they have skipped some vaccines, compared to four in ten independents (38%) and Republicans (39%). At least one in three Black adults (33%) and White adults (35%) say they have skipped some vaccines, as have one in four Hispanic adults.

Two In Three Adults Say They Keep Up-To-Date With Vaccines, One In Three Say They Have Skipped Some Recommended Vaccines

The flu vaccine is the most commonly reported skipped vaccine with one in four adults overall saying they have ever skipped a flu vaccine. About one in six adults say they have skipped a COVID-19 vaccine (18%), the shingles vaccine (16%), or the pneumonia vaccine (15%) when it was recommended by their provider. Previously, both the pneumonia and shingles vaccines were generally recommended for older adults and only recently has the shingles vaccine recommendations expanded to include some adults with certain ongoing health needs, and the pneumonia vaccine is now recommended for children as well as adults 65 and older. The flu vaccine and the COVID-19 vaccine are recommended for everyone age 6 months and older.

Flu Vaccine Is Most Commonly Reported Skipped Vaccine, Closely Followed By COVID-19 Vaccine, Shingles Vaccine, Or Pneumonia Vaccine

When asked the main reasons for skipping some recommended vaccines, the most commonly provided responses focus on general mistrust of vaccines (14%), or people not thinking they needed them (13%). Another one in ten offer responses focused on not finding the time or forgetting they needed to get them (8%). Other commonly reported responses include a doctor not recommending them or they not knowing they needed them (6%), concerns about side effects or long-term effects (6%), and not thinking they needed them specifically because they are healthy and do not typically get sick (6%). Small but significant shares also offer responses related to mistrust in the vaccines and pharmaceutical companies (5%) or thinking the vaccines do not work or are not effective (5%).

General Mistrust Of Vaccines And Finding Them Unnecessary Top The Reasons Given For Skipping Recommended Vaccines

In Their Own Words: Why Have You Skipped Some Recommended Vaccines?

“I have no confidence in the safety or efficacy of vaccines. I believe they are unnecessary for generally healthy individuals.” – 62 year-old White woman, Florida

“Haven’t had a chance to go to local pharmacy to get one.” – 74 year-old Hispanic woman, New Jersey

“I don’t believe I will get sick, I don’t have insurance, visiting the doctors is a hassle, finding affordable or free healthcare assistance takes more time out of my schedule then I’ve had.” – 27 year-old Black individual (“other” gender selected), Georgia

“It’s inconvenient, and I’m completely broke.” – 24 year-old White woman, Missouri

“I trust my body to heal.” – 50 year-old White man, Montana

Adherence to recommended vaccines is higher among children than adults overall. Nine in ten parents say they normally keep their child or children up-to-date with recommended childhood vaccines, such as the MMR vaccine, while one in ten say they have delayed or skipped some of their child’s vaccines.

Large majorities of parents, regardless of partisanship, race and ethnicity and income, say they keep their child up-to-date including nearly all Democratic and Democratic-leaning parents (97%) and about nine in ten Republican or Republican-leaning parents.

Large Majorities Of Parents, Regardless Of Partisanship, Keep Their Child's Vaccines Up-To-Date

The share of parents who report keeping their child updated with vaccines is unchanged since July 2021. While confidence in vaccines, such as the measles, mumps, and rubella, or MMR vaccine, remains high, the debate over COVID-19 vaccines and some government mandates has spilled over into attitudes towards requiring vaccines for public schools. Currently, all states and the District of Columbia require children to be vaccinated against certain diseases, including measles, mumps, and rubella, in order to attend public schools, though exemptions are allowed in certain circumstances.

Most adults (68%)1  say healthy children should be required to be vaccinated against MMR in order to attend public schools because of the potential risk for others when children are not vaccinated, compared to three in ten (31%) who say parents should be able to decide not to vaccinate their children, even if that may create risks for other children and adults. Parents are more likely than adults without children under the age of 18 in their home to say parents should be able to decide whether or not to vaccinate their children (43% compared to 25%). A majority of parents (55%) still say vaccines should be required to attend public school.

Among all adults, a larger share but still a minority of Republicans (40%) say parents should be able to decide, while a large majority of Democrats say healthy children should be required to be vaccinated.

Majorities Say Healthy Children Should Be Required To Be Vaccinated To Attend Public Schools, But Smaller Shares Of Republicans And Parents Agree

Late-Summer COVID-19 Wave and Who Is Still Taking COVID-19 Tests

Although the COVID-19 wave is difficult to track with the end of federal COVID-19 case tracking, earlier this month the CDC reported on an increase in virus-related hospitalization rates and deaths suggesting a late-summer COVID-19 wave.

Six in ten adults believe there is a new wave of COVID-19 infections hitting the U.S now, while nearly four in ten (37%) say there is not a new COVID-19 wave. Larger shares of Democrats and those who have received at least one COVID-19 vaccine say there is a new wave hitting the U.S., with three in four Democrats (77%) and seven in ten (69%) vaccinated adults saying they think there is a COVID-19 wave. Republicans are more equally divided with similar shares saying there is (48%) and is not (51%) a new COVID-19 wave. Most unvaccinated adults (61%) say there is not a new wave of COVID-19 infections hitting the U.S.

Six In Ten Say There Is A New Wave Of COVID-19 Infections In The U.S., Including Most Democrats And About Half Of Republicans

Groups that are more likely to say there is a current wave of COVID-19 cases are also more likely to report changing their behaviors because of the news of increases in COVID-19. Overall, four in ten (38%) adults say they have modified their behavior to be more COVID-conscious due to the news of the increases. This includes a quarter of adults who say they are more likely to wear a mask in public (25%) or avoid large gatherings (22%). Another one in six say the news of increases has made them less likely to travel (17%) or dine indoors at restaurants (15%).

Larger shares of Black adults (59%), Democrats (58%), Hispanic adults (52%), and people with a chronic condition (44%) say they have modified their behavior in at least one of these ways because of news of increases of COVID-19. Comparatively, smaller shares of White adults (29%), Republicans (16%), and people without a chronic condition (36%) report doing the same.

About Four In Ten Say They Have Taken Recent Precautions Because Of Increases Of COVID-19

About a quarter (26%) of adults say they have personally seen “more cases” among people they know in the past 30 days. However, a similar share (28%) say they have seen “fewer cases” of COVID-19 in the past 30 days. About one in seven (16%) say they have seen the same number of cases among people they know, while three in ten (29%) say they do not know anyone who has gotten COVID-19.

Democrats (42%) and vaccinated adults (31%) are more likely to say they have seen more COVID-19 cases among people they know in the past 30 days, compared to one in five Republicans and a small share (9%) of those who have never gotten a COVID-19 vaccine.

A Quarter Say They've Seen More COVID-19 Cases In The Past 30 Days, Including Larger Shares Of Democrats, Vaccinated Adults

COVID-19 Testing

Partisanship and vaccine status are also strong drivers in the share of people who say they have taken a COVID-19 test, most likely because they are more likely than their counterparts to identify any possible symptoms of COVID. One in five adults say they have had symptoms in the past three months they thought could be COVID-19, such as a fever, sore throat, runny nose, or a cough. Among those who had such symptoms, over half say they took a test (12% of all adults), and a similar share did not take a test (8% of all adults). Democrats are more than twice as likely as both independents and Republicans to say they felt like they had COVID-19 symptoms and took a test, 19% compared to 8% and 9% respectively.

These partisan and vaccine status differences in perceptions of cases and testing for the virus are consistent with overall views of the pandemic that KFF has been tracking for the past three years. Republicans are more than three times as likely as Democrats to say the news has “generally exaggerated” the seriousness of the coronavirus (71% compared to 18%), while most Democrats say either that the news of the seriousness of COVID-19 has been generally correct (65%) or even “generally underestimated” (18%).

One In Ten Adults Have Been Sick In Past Few Months And Took A COVID Test, While Another One In Ten Were Sick And Did Not Test
Some Concerns Over Costs Of Diagnostic COVID-19 Tests

When those who said they were experiencing symptoms and did not take a test were asked why they did not get tested, the most common reasons provided were that they didn’t feel like their symptoms were serious enough to test (18%), they did not think their symptoms fit COVID-19 (14%), they did not think it was necessary for them to test (13%), or they had costs concerns about tests (12%).

Symptoms Not Serious Enough Or Not Matching COVID Are Among Top Reasons Why People Didn't Test, Cost Concerns Also A Factor

These concerns over the costs of COVID-19 tests come more than three months since the end of the public health emergency and national emergency declarations related to the COVID-19 pandemic, which were put in place in early 2020 and provided some free COVID tests for people regardless of health insurance status.

Most insured people now say they are unsure whether their health insurance covers either in-home, rapid COVID-19 tests (55%) or PCR COVID-19 tests that are sent to a lab for results (61%).

Most Insured Adults Say They Are Unsure If Their Insurance Covers Either In-Home COVID Tests Or PCR Tests

While most adults do not report difficulty accessing COVID-19 tests, 15% say there was a time in the past three months when they wanted either an in-home rapid COVID-19 test or a PCR COVID-19 test and they were not able to find or afford one. The shares who report difficulty accessing and affording testing are even higher among Black and Hispanic adults and those with lower incomes. A quarter (25%) of Black adults and two in ten (21%) Hispanic adults say they had difficulty getting a test in the last three months, a larger share than the one in ten (10%) White adults who say the same. Similarly, another two in ten (21%) of those with a household income of less than $40,000 a year had difficulty, compared to smaller shares of those with higher incomes.

At Least One In Five Black Adults, Hispanic Adults, And Those With Lower Household Incomes Report Being Unable To Find Or Afford COVID Tests

Overall, more than one in three adults say they would use a test they already have at home if they wanted to take a COVID-19 test (37%), while one in five say they would purchase one at a pharmacy (22%) or get one at a doctor’s office (19%). One in ten adults (11%) say they are unsure where they could get a COVID-19 test.

Note: The title on Figure 5 was updated on November 29, 2023, to better characterize the data on older adults’ intentions for getting a flu shot.

Methodology

This KFF COVID-19 Vaccine Monitor was designed and analyzed by public opinion researchers at KFF. The survey was conducted September 6-13, 2023, online and by telephone among a nationally representative sample of 1,296  U.S. adults in English (1,210) and in Spanish (86). The sample includes 1,014 adults (n=57 in Spanish) reached through the SSRS Opinion Panel either online or over the phone. The SSRS Opinion Panel is a nationally representative probability-based panel where panel members are recruited randomly in one of two ways: (a) Through invitations mailed to respondents randomly sampled from an Address-Based Sample (ABS) provided by Marketing Systems Groups (MSG) through the U.S. Postal Service’s Computerized Delivery Sequence (CDS); (b) from a dual-frame random digit dial (RDD) sample provided by MSG. For the online panel component, invitations were sent to panel members by email followed by up to three reminder emails. 988 panel members completed the survey online and 26 panel members who do not use the internet were reached by phone.

Another 282 (n=29 in Spanish) interviews were conducted from a random digit dial telephone sample of prepaid cell phone numbers obtained through MSG. Phone numbers used for the prepaid cell phone component were randomly generated from a cell phone sampling frame with disproportionate stratification aimed at reaching Hispanic and non-Hispanic Black respondents. Stratification was based on incidence of the race/ethnicity groups within each frame.

Cases that failed both attention check questions, those with over 30% item non-response, and cases with a length less than one quarter of the mean length by mode were flagged and reviewed. Cases were removed from the data if they failed two or more of these quality checks. Based on this criterion, no cases were removed. Respondents in the phone samples received a $15 incentive via a check received by mail, and web respondents received a $5 electronic gift card incentive (some harder-to-reach groups received a $10 electronic gift card).

The combined cell phone and panel samples were weighted to match the sample’s demographics to the national U.S. adult population using data from the Census Bureau’s 2022 Current Population Survey (CPS). Weighting parameters included sex, age, education, race/ethnicity, region, and education. The sample was weighted to match patterns of civic engagement from the September 2021 Volunteering and Civic Life Supplement data from the CPS. The sample was weighted to match frequency of internet use and political party identification by race/ethnicity based on parameters derived from a KFF Benchmarking survey with ABS and prepaid cell phone samples. The weights take into account differences in the probability of selection for each sample type (prepaid cell phone and panel). This includes adjustment for the sample design and geographic stratification of the cell phone sample, within household probability of selection, and the design of the panel-recruitment procedure.

The margin of sampling error including the design effect for the full sample is plus or minus 4 percentage points. Numbers of respondents and margins of sampling error for key subgroups are shown in the table below. For results based on other subgroups, the margin of sampling error may be higher. Sample sizes and margins of sampling error for other subgroups are available by request. Sampling error is only one of many potential sources of error and there may be other unmeasured error in this or any other public opinion poll. KFF public opinion and survey research is a charter member of the Transparency Initiative of the American Association for Public Opinion Research.

GroupN (unweighted)M.O.S.E.
Total1,296± 4 percentage points
Party identification
Democrats434± 6 percentage points
Independents347± 7 percentage points
Republicans321± 7 percentage points

Endnotes

  1. The share who say parents should be able to decide not to vaccinate their children has stayed steady since the beginning of the pandemic. When the question was asked by Pew Research Center, fewer adults said that parents should be able to decide not to vaccinate their children than now, with 16% who said so, compared to 30% now.   ↩︎

Private Insurer Payments for Telehealth and In-Person Claims During the Pandemic

Authors: Shameek Rakshit, Matthew Rae, Gary Claxton, Krutika Amin, and Cynthia Cox
Published: Sep 26, 2023

Telehealth use surged with the COVID-19 pandemic as patients sought access to services while providers implemented social distancing protocols. An ongoing question is how the growth of telehealth will affect health spending. If payers reimburse services provided through telehealth at a lower rate, there could be cost savings. Alternatively, if telehealth encourages the use of more services, total spending could increase.

This analysis compares payments for physician medical service claims delivered via telehealth and in-person in 2021 using data from the Health Care Cost Institute (HCCI). It finds that private insurers paid similarly for telehealth and in-person physician claims for evaluation and management and mental health therapy services, on average, in 2021 as well as 2020. This is after accounting for variation across regions, providers, and severity level, among privately insured. Among providers who offered both telehealth and in-person care, the majority received similar payments for service provided in-person or through telehealth.

The analysis is available through the Peterson-KFF Health System Tracker, an online information hub that monitors and assesses the performance of the U.S. health system.

How Medicare’s New Drug Price Negotiation Program Could Expand Access to Selected Drugs

Authors: Juliette Cubanski, Anthony Damico, and Tricia Neuman
Published: Sep 26, 2023

Medicare recently announced the first 10 Part D drugs selected for negotiation under Medicare’s new drug price negotiation program. These drugs were identified as the 10 top spending drugs covered under Medicare Part D without generic or biosimilar equivalents that have been on the market for at least seven years and also meet other selection criteria. The 10 drugs selected for the first round of negotiations include treatments for several medical conditions, including diabetes (Farxiga, Fiasp/NovoLog, Januvia, Jardiance), blood clots (Eliquis, Xarelto), heart failure (Entresto, Farxiga), psoriasis (Stelara, Enbrel), rheumatoid arthritis (Enbrel), Crohn’s disease (Stelara), and blood cancers (Imbruvica) (Appendix Table 1). Between June 2022 and May 2023, 8.3 million Medicare Part D enrollees used one or more of these medications. Negotiated prices for these 10 drugs will be available on January 1, 2026.

Much of the discussion around Medicare’s new drug price negotiation program has been about the details of the negotiation process, whether or not it will impact future drug development, and the several lawsuits that have been filed by drug manufacturers seeking to block its implementation. But scant attention has been paid to the ways in which the new negotiation program could affect access to and utilization of selected drugs for Medicare Part D enrollees:

  • The law requires all Medicare Part D plans to cover each of the selected drugs, including all dosages and forms, when negotiated prices take effect in 2026.
  • The Centers for Medicare & Medicaid Services (CMS) will require Part D plans to justify formulary placement of selected drugs on non-preferred tiers, where cost sharing is typically higher than for preferred tiers.
  • CMS will scrutinize plans’ use of utilization management tools, such as prior authorization requirements, applied to selected drugs, which could remove administrative barriers to accessing these medications.
  • Along with improved access, Part D enrollees could see lower out-of-pocket costs due to lower negotiated prices, particularly for drugs with coinsurance requirements, which could increase utilization.

This brief examines how Part D enrollees’ access to and utilization of the first set of 10 selected drugs could be affected by the new Part D coverage and formulary requirements for selected drugs established by the Inflation Reduction Act and in CMS guidance, as well as the potential for lower out-of-pocket costs, based on analysis of current (2023) Part D formulary coverage, tier placement, and utilization management requirements for these 10 drugs.

The Inflation Reduction Act requires Part D plans to cover all selected drugs, including all dosages and forms, when negotiated prices are in effect

Not all Medicare Part D enrollees have coverage of each of the 10 selected drugs in 2023. The statutory coverage requirement will have the effect of improving access to the selected drugs that are not currently universally covered, in particular the insulin product Fiasp/NovoLog and the psoriasis drug Stelara. The share of Part D enrollees with coverage of any form of these 10 drugs ranges from less than 60% for Fiasp/NovoLog and 66% for Stelara to 100% for Eliquis, Entresto, Imbruvica, Jardiance, and Xarelto (Figure 1). (Imbruvica is an antineoplastic, a type of medication used to treat cancer, which is one of six so-called protected classes where all or substantially all drugs are required to be covered by all Part D plans.)

Most, But Not All, Medicare Part D Enrollees Have Coverage of Each of the 10 Selected Drugs in 2023

For Part D enrollees with coverage of the selected drugs in 2023, plans generally cover all or nearly all dosages and forms, but there is a small amount of variation in coverage for seven of the 10 selected drugs. For example, the blood thinner Xarelto is covered in tablet form for virtually all Part D enrollees, but the share of enrollees with coverage of the oral suspension falls to 78%. For the cancer drug Imbruvica, all enrollees have coverage of the 140mg oral capsule but that share drops to 77% for the 280mg oral tablet (Appendix Table 2).

CMS will require Part D plans to justify formulary placement of selected drugs on non-preferred tiers

As of 2023, placement of the 10 selected drugs on non-preferred tiers is not common (although whether CMS will consider the specialty tier a non-preferred tier for this purpose is unknown); if coverage of selected drugs shifts to preferred tiers, that could lower Part D enrollees’ out-of-pocket costs. In 2023, three of the 10 selected drugs – the rheumatoid arthritis drug Enbrel, the cancer drug Imbruvica, and the psoriasis drug Stelara – are placed on the specialty tier in virtually all Part D plans that cover these drugs, with median coinsurance of 30-33% in the initial coverage phase (Figure 2, Appendix Table 3). This coinsurance rate is applied to the price of each drug to determine an enrollee’s monthly out-of-pocket cost. Currently, list prices, which do not take into account manufacturer rebates or other price concessions, are generally used in determining patient out-of-pocket costs for drugs with coinsurance. This means that a lower negotiated price would result in lower out-of-pocket costs for selected drugs with coinsurance requirements. In turn, lower out-of-pocket costs could lead to higher utilization of selected drugs.

Medicare Part D Selected Drugs Are Most Commonly on Either the Preferred Brand Tier with a Copay or the Specialty Drug Tier with Coinsurance in 2023

Six of the 10 selected drugs (Entresto, Eliquis, Farxiga, Januvia, Jardiance, and Xarelto) are more commonly placed on a preferred brand tier in 2023, with a median copayment of $47 per month – an out-of-pocket amount that is fixed rather than being a percentage of the drug’s list price (Figure 2, Appendix Table 3).

But some Part D enrollees with coverage of these six drugs in 2023 have coverage on a non-preferred tier, where cost sharing is higher than for drugs on preferred tiers, and enrollees may face coinsurance of up to 50% rather than fixed copayments. For example, roughly 13% of Part D enrollees whose plans cover the blood thinner Eliquis have coverage on a non-preferred tier and face coinsurance of 50% (9.5% of enrollees) or a monthly copayment of $100 (3% of enrollees). If coverage of these drugs shifts to preferred tiers, that could lower Part D enrollees’ out-of-pocket costs.

For the insulin product Fiasp/NovoLog, the most common tier placement in 2023 is on a preferred brand tier, but regardless of tier placement, monthly cost sharing is capped at $35 in plans that cover this product. This is due to a provision of the Inflation Reduction Act, where, starting in 2023, Part D plans are not allowed to charge a copayment of more than $35 per month for covered insulin products.

CMS expects Part D plans to provide justification if more restrictive utilization management is applied to selected drugs relative to non-selected drugs in the same class

Most Part D enrollees face some type of utilization management restriction on the 10 selected drugs in 2023. Prior authorization requirements are applied to virtually all Part D enrollees who have coverage of Enbrel, Imbruvica, and Stelara in 2023, meaning that nearly all enrollees would need to get prior authorization from their plan prior to initiating treatment with any of these three drugs (Figure 3, Appendix Table 4). The most common utilization management restriction applied to the 10 selected drugs is quantity limits, ranging from around 2% of Part D enrollees who have coverage for the insulin product Fiasp/NovoLog to nearly all enrollees with coverage of Januvia and Jardiance. Step therapy requirements are rarely applied to these 10 drugs.

This analysis did not examine utilization management restrictions applied to other drugs in the same classes as selected drugs to assess whether utilization management applied to selected drugs in 2023 is comparatively more restrictive. But if CMS’s justification requirement leads to less frequent application of utilization management tools on selected drugs by Part D plans, utilization could increase.

Most Medicare Part D Enrollees Face Some Type of Utilization Management Restriction on the 10 Selected Drugs in 2023, with Prior Authorization Required for 3 out of the 10 Drugs

Conclusion

While Medicare’s new drug price negotiation program is projected to lower Medicare spending on drugs selected for negotiation, less attention has been given to its potential to expand access to and utilization of selected drugs for Part D enrollees. In part, this could result from a requirement in the Inflation Reduction Act that all Part D plans cover all selected drugs once negotiated prices take effect. This requirement will have the effect of expanding coverage for the selected drugs that are not currently universally covered by all plans, in particular Fiasp/NovoLog and Stelara. This requirement could have a larger impact in future years, depending on formulary coverage of drugs selected for price negotiation in the future. CMS has also stated that it intends to use the annual formulary review process to ensure that all Part D plans cover all dosages and forms of selected drugs during the year that the negotiated prices apply. This level of coverage currently is not standard.

CMS has stated that it will also require plans to justify formulary placement of selected drugs on non-preferred tiers, where cost sharing is typically higher than when drugs are on preferred tiers. As of 2023, placement of the 10 selected drugs on non-preferred tiers is not common, but some Part D enrollees have coverage on a non-preferred tier and face higher cost-sharing requirements than for drugs on preferred tiers. If coverage of selected drugs shifts to preferred tiers, that could lower Part D enrollees’ out-of-pocket costs. And for drugs with coinsurance requirements, a lower negotiated price would result in lower out-of-pocket costs. In turn, lower out-of-pocket costs could lead to higher use of selected drugs.

Finally, CMS has stated that it expects plans to provide a justification if more restrictive utilization management is applied to selected drugs relative to non-selected drugs in the same class, or if utilization management restrictions that are not based on medical appropriateness are applied to selected drugs. If CMS’s justification requirement leads to less frequent application of utilization management tools on selected drugs by Part D plans, utilization could increase.

It should be noted that if manufacturers of selected drugs do not want to participate in price negotiations, they are required to withdraw their drugs from coverage under Medicare and Medicaid or face an excise tax on sales of the selected drug to Medicare beneficiaries. Withdrawal of products from coverage under the Medicare and Medicaid program would affect access to these medications, but would also mean that manufacturers would forfeit the revenue from sales of all of their products in these programs.

Taken altogether, the formulary and coverage requirements for selected drug in the Inflation Reduction Act and CMS guidance are likely to increase access to selected drugs for Medicare Part D enrollees and could also lower Part D enrollees’ out-of-pocket costs, which could increase utilization of these drugs and revenues for their manufacturers.

Juliette Cubanski and Tricia Neuman are with KFF. Anthony Damico is an independent consultant.

Methods

This analysis is based on KFF analysis of the Part D Formulary, Pharmacy Network, and Pricing Information Files for Q2 (April-June) 2023. Part D formulary files were used for analysis of formulary coverage, tier placement, cost-sharing amounts, and utilization management restrictions. The formulary analysis includes 4,281 Part D plans, both stand-alone prescription drug plans and Medicare Advantage drug plans, covering 37.3 million enrollees. Analysis excludes Medicare Advantage Special Needs Plans (SNPs), which are not open to general enrollment (1,144 plans covering 5.7 million enrollees).

Formulary tiers with tier number 3 were categorized as preferred brands, tier number 4 as non-preferred drugs, and tier number 5 as specialty drugs; all other tier numbers were categorized as other tier. Cost sharing is based on standard (i.e., non-preferred) 30-day cost-sharing requirements and is enrollment weighted.

Appendix

The 10 Medicare Part D Drugs Selected for Price Negotiation for 2026 Include Drugs Used to Treat Cancer, Diabetes, Blood Clots, Heart Failure, Psoriasis, and Rheumatoid Arthritis
Not All Medicare Part D Enrollees Have Coverage of Each of the 10 Selected Drugs in 2023
Most Common Tier Placement and Cost-Sharing Amounts for the 10 Medicare Part D Selected Drugs in 2023
Most Medicare Part D Enrollees Face Some Type of Utilization Management Restriction on the 10 Selected Drugs in 2023

Insurance Coverage of Updated COVID-19 Vaccines: A Cheat Sheet

Published: Sep 22, 2023

Jennifer Kates, senior vice president and director of the Global Health and HIV Policy Program at KFFCynthia Cox, vice president and director of the Program on the ACA at KFF


On September 11, 2023, the FDA approved and authorized updated COVID-19 vaccines from Pfizer and Moderna. The Centers for Disease Control and Prevention’s Advisory Committee on Immunization Practices (ACIP) recommended them for everyone from the ages of 6 months and older on September 12 and the CDC Director adopted this recommendation on the same day. This marks the first time that COVID-19 vaccines will be commercialized – that is, transitioned to the commercial market for their manufacturing, procurement and pricing. Up until this point, the federal government had purchased all COVID-19 vaccines and provided them free of charge to anyone, regardless of insurance coverage or ability to pay. The commercial price being charged by Pfizer and Moderna is $115 to $128 per dose, respectively, about 3-4 times higher than the price paid for by the federal government. In addition to the cost of the vaccine, there may be a cost associated with administering the vaccine and/or the cost of a provider visit.

With commercialization, the way in which vaccines are paid for and whether they are covered by insurance will now be dictated by insurance market rules and regulations. Because of the Affordable Care Act and laws passed during the COVID-19 pandemic, COVID-19 vaccines will continue to be free of charge to virtually everyone with private and public insurance coverage, although uninsured adults will have no guarantee of free vaccines. This cheat sheet provides details on coverage rules by insurance type and for people who are uninsured.

LEGAL BASIS

Private:

ACA: Requires private insurers to cover any ACIP recommended vaccine once the CDC Director adopts recommendation no later than one year later.

CARES Act: Expedited coverage requirement to 15 business days for COVID-19 vaccines

DOL FAQs: The 15-day requirement was already satisfied 15 days after first COVID-19 vaccine recommended in December 2020. As of January 5, 2021, any COVID-19 vaccine that is approved or authorized by the FDA must be covered immediately.

Medicaid:

ARPA: Requires no cost-sharing through September 2024

IRA: Requires Medicaid coverage of ACIP-recommended vaccines for adults with no cost sharing permanently.

Medicaid covers ACIP-recommended vaccines for children at no cost through the Vaccines for Children Program.

Medicare:

CARES Act: Requires no cost-sharing

Uninsured Adults:

There is no federal guarantee of free recommended vaccines for adults. Section 317 of the Public Health Services Act created a discretionary program that provides some limited support for recommended vaccines. The Biden administration has proposed creating a mandatory Vaccines for Adults Program, modeled on the Vaccines for Children Program

Uninsured Children:Section 1928 of the Social Security Act created the VFC program. Vaccines are automatically included in program if recommended by ACIP and included on the CDC’s vaccine schedule. COVID-19 vaccines were added to the vaccine schedule on October 19, 2022.

 

SOURCES

Affordable Care Act, March 23, 2010, Section 300gg–13: https://t.co/Q5ySrwDFSB

Coverage of Certain Preventive Services Under the Affordable Care Act, Federal Register, Vol. 80, No. 134, July 14, 2015: https://www.govinfo.gov/content/pkg/FR-2015-07-14/pdf/2015-17076.pdf

CARES Act, March 27, 2030, Section 3203 and Section 3713: https://www.congress.gov/116/plaws/publ136/PLAW-116publ136.pdf

Department of Labor FAQ, October 4, 2021: https://www.dol.gov/sites/dolgov/files/EBSA/about-ebsa/our-activities/resource-center/faqs/aca-part-50.pdf

Department of Labor FAQ, March 29, 2023: https://www.dol.gov/sites/dolgov/files/ebsa/about-ebsa/our-activities/resource-center/faqs/aca-part-58.pdf

ARPA, March 11, 2021, Section 9811: https://www.govinfo.gov/content/pkg/PLAW-117publ2/pdf/PLAW-117publ2.pdf

Vaccines for Children Program: https://www.cdc.gov/vaccines/programs/vfc/index.html

HHS Bridge Access Program: https://www.cdc.gov/media/releases/2023/p0914-uninsured-vaccination.html and KFF, https://www.kff.org/policy-watch/covid-19-vaccine-access-for-uninsured-adults-this-fall/.

Vaccines for Adults Program proposal: https://www.cdc.gov/budget/documents/fy2024/FY-2024-CDC-congressional-justification.pdf#page=79

News Release

As Congress Considers Reauthorization of PEPFAR, KFF Examines the Role of Abortion

Published: Sep 22, 2023

As Congress considers reauthorization of the President’s Emergency Plan for AIDS Relief (PEPFAR) for a fourth time, KFF explores the debate over abortion policy that has stalled the legislation and the potential implications if Congress does not reauthorize the program. PEPFAR spans more than 50 countries and has been reported to have saved 25 million lives since President George W. Bush created it in 2003. Funding for the program in FY 2023 was $6.9 billion, including funding for the Global Fund to Fight AIDS, Tuberculosis, and Malaria.

Despite a long history of broad and bipartisan support—and in the wake of the U.S. Supreme Court’s overturning of the constitutional right to abortion—the U.S. government’s signature global health effort in the fight against HIV has been drawn into a broader political debate about abortion, even though U.S. law prohibits the use of U.S. foreign assistance, including PEPFAR funding, for abortion.

In this new analysis, KFF provides an overview of the current debate and answers key questions about the role of the abortion debate in PEPFAR’s reauthorization, including:

  • What concerns about abortion have been raised?
  • What has been the response by PEPFAR and the U.S. government?
  • What U.S. government laws and policies regarding abortion apply to PEPFAR?
  • What are the implications if PEPFAR is not authorized?

Read “PEPFAR Reauthorization and Abortion” for more information and access “PEPFAR Reauthorization 2023: Key Issues”, which discusses top issues related to PEPFAR’s authorization and funding. You can also find a variety of resources about the program in our PEPFAR Policy Resource Hub.

PEPFAR Reauthorization: The Debate About Abortion

Published: Sep 21, 2023

Despite a long history of broad and bipartisan support, reauthorization of the President’s Emergency Plan for AIDS Relief (PEPFAR) is currently being held up by congressional debate around abortion. PEPFAR, first created in 2003 by President George W. Bush and reauthorized three times thus far, is the U.S. government’s signature global health effort in the fight against HIV. Widely regarded as one of the most successful programs in global health history, PEPFAR reports having saved 25 million lives due to its efforts, and KFF analyses have found a significant impact of the program beyond HIV, including large reductions in both maternal and child mortality and significant increases in some childhood immunization rates. Still, its fourth reauthorization has been drawn into broader U.S. political debate about abortion, in the wake of the Supreme Court’s Dobbs v. Jackson Women’s Health Organization decision (which overturned the nationwide right to obtain an abortion), even though U.S. law prohibits the use of U.S. foreign assistance, including PEPFAR funding, for abortion. This policy watch provides an overview of the current debate and issues.

What concerns about abortion have been raised?

Abortion was publicly raised as one of the discussion points in PEPFAR reauthorization in early May after a coalition of organizations opposed to abortion rights, a conservative think tank’s report, and a member of Congress raised their concerns that PEPFAR may be supporting abortion. Among the criticisms leveled were that the Biden administration had restored funding to the United Nations Population Fund (UNFPA), signaled its support for sexual and reproductive health and rights globally in the September 2022 Reimagining PEPFAR’s Strategic Direction strategy document and February 2023 PEPFAR operational guidance, and funded various recipients who expressed support for abortion generally. There was also a call for Congress to reinstate and apply the “Mexico City policy” to PEPFAR. The Mexico City policy – first instituted in 1984 but not currently in effect – is a policy that required foreign non-governmental organizations (NGOs) to certify that they would not perform or promote abortion as a method of family planning using funds from any source as a condition for receiving certain U.S. funding. Typically put in place through executive order, it first applied to PEPFAR in 2017 under an expanded version of the policy instituted by President Trump, which was rescinded by President Biden in 2021 (prior to that time, when it was in place, PEPFAR was not subject to this policy).

What has been the response by PEPFAR and the U.S. government?

There has been no evidence produced that PEPFAR has supported any prohibited abortion activities. In June, Ambassador John Nkengasong, the head of PEPFAR, publicly stated that PEPFAR does not provide a platform for abortion in Africa and that it is “implemented strictly within the context of the laws it was created [by].” PEPFAR also sent official communication to all its implementers regarding current law and policy in this area. Additionally, the PEPFAR program revised its earlier September 2022 document, Reimagining PEPFAR’s Strategic Direction, to clarify that “sexual and reproductive health services” has a specific meaning in the PEPFAR context and reiterated that “PEPFAR does not fund abortions, consistent with longstanding legal restrictions on the use of foreign assistance funding related to abortion.” The U.S. government also has training and compliance processes in place to monitor the adherence of funding recipients and sub-recipients with U.S. requirements.

What U.S. government laws and policies regarding abortion apply to PEPFAR?

PEPFAR is governed by several legal, policy, and programmatic requirements related to abortion (see the KFF fact sheet on these and other requirements), including:

  • the Helms Amendment (in place since 1973) – a legal ban on the direct use of U.S. funding overseas for the performance of abortion as a method of family planning or to motivate or coerce any person to practice abortion;
  • the Leahy Amendment (in place since 1994) – a legal requirement that clarifies the Helms Amendment language that uses the term “motivate” by stating that “motivate” shall not be construed to prohibit, where legal, the provision of information or counseling about all pregnancy options; and
  • the Siljander Amendment (in place since 1981) – a legal ban on the direct use of U.S. funding overseas to lobby for or against abortion.

In addition, while not currently in effect, the Mexico City policy was applied to PEPFAR for the first time during the Trump administration.

what are the implications if PEPFAR is not reauthorized?

If PEPFAR is not reauthorized this year, or in the near future, the program won’t end, but there are several practical and symbolic implications for the program and the people it serves.

PEPFAR is a permanent part of U.S. law and will continue, provided funds are appropriated. PEPFAR operates largely under permanent authorities of U.S. law that allow for ongoing funding and the continuation of the major structures of the program, such as the Office of the Global AIDS Coordinator at the Department of State as well as the position of Global AIDS Coordinator, U.S. participation in the Global Fund to Fight AIDS, Tuberculosis and Malaria (Global Fund), and annual reporting on PEPFAR efforts.

Some requirements, however, are time-bound and would “sunset.” There are eight requirements that will end (seven after FY 2023 and one after FY 2024) if not addressed through PEPFAR reauthorization or another legislative vehicle. These include requirements related to Global Fund support, a funding directive for orphans and vulnerable children (OVC), and others.

The lack of reauthorization would mark a significant departure from PEPFAR’s long-time bipartisan support. PEPFAR has enjoyed strong bipartisan support across multiple Congresses and administrations. This has enabled the program to operate outside some of the policy debates that have stalled agreement on other issues related to both health care and foreign assistance in Congress. Despite the fact that funding for PEPFAR could continue absent reauthorization, the program may be more vulnerable in future funding debates.

Failure to reauthorize the program could send a message to partner countries and the people served by PEPFAR. Despite vocal administration support for the program as well as former President Bush and others calling on Congress to reauthorize PEPFAR, the lack of a congressional reaffirmation of the program may undermine efforts to demonstrate the depth of the U.S. government’s commitment to the global fight to end AIDS and broader leadership role in global health. It could also weaken PEPFAR’s partnering and diplomatic efforts, particularly conversations with partners about longer-term planning, financial sustainability, and country leadership of efforts.

News Release

KFF Research Shows that Medicare Open Enrollment TV Ads Are Dominated by Medicare Advantage Plans Featuring Celebrities, Active and Fit Seniors, and Promises of Savings and Extra Benefits Without Fundamental Plan Information

Beneficiaries Say They Are Confused— “Medicare” Hotlines and Other Tactics Often Give Viewers False Impressions

Published: Sep 20, 2023

The annual blitz of ads for Medicare Advantage plans has become a rite of fall, as health insurers, brokers and other third parties seek to court enrollees for these private plans, which are offered to the 65 million people with Medicare during the program’s open enrollment season.

In advance of the open enrollment period starting on October 15, KFF reviewed more than 1,200 unique television ads that aired more than 643,000 times last year to examine these marketing strategies in depth.

Based on its research, KFF found a heavy reliance on celebrity endorsers, liberal use of what appear to be official hotlines and images of government-issued Medicare cards, and suggestions that seniors who do not sign up for a plan could miss out on benefits to which they are entitled.

More than 85 percent of airings, or 9,500 ads per day, were for Medicare Advantage, the private plans that now enroll more than half of all eligible people with Medicare. Most of the remaining ads were for Medicare drug plans or Medicare supplemental insurance (Medigap).

Ads rarely mentioned traditional Medicare, or potential limitations with plan coverage, such as provider networks or prior authorization requirements, leaving beneficiaries with an incomplete view of their coverage options and the tradeoffs among them. Open enrollment runs annually from Oct. 15 to Dec. 7, with advertising permitted to begin on Oct. 1.

“There’s no question that Medicare has become a lot more complex. As enrollment in Medicare Advantage plans has grown, the annual marketing madness can create confusion for people who are trying to make difficult decisions about coverage,” said KFF President and CEO Drew Altman. “We heard directly from seniors in focus groups that the ads were often perceived as misleading and left them feeling overwhelmed. This isn’t a good basis on which to make a choice that will affect your health and pocketbook.”

Key insights from the research include:

  • More than a quarter of all airings of Medicare Advantage ads (27%), included an official Medicare card or an image that resembled it. Additionally, more than 80% of airings sponsored by brokers and other third parties urged viewers to call a toll-free number described as “Medicare” hotline. But the number was not the official 1-800-Medicare hotline, and the entities behind such messages did not represent the government. New CMS rules in effect for the upcoming open enrollment period prohibit misleading use of the Medicare name, logo, or card in private marketing and communication materials, or any use of the Medicare card without prior approval from CMS.
  • Some ads suggest that seniors may miss out on financial savings, or benefits to which they are entitled, if they don’t sign up for a Medicare Advantage plan. While Medicare Advantage plans do typically offer extra benefits, that can leave viewers with the impression that they have incomplete coverage if they have traditional Medicare, and that they have an entitlement to extra benefits under Medicare Advantage.
  • Nearly all Medicare Advantage ad airings emphasized extra benefits, such as dental, vision, and hearing (92%) or the potential for lower out-of-pocket spending (85%). Less than 4 percent of airings referenced quality star ratings, even though CMS created the ratings in part to help shoppers compare Medicare Advantage plans.
  • One-in-four Medicare Advantage ad airings (26%) showed physically robust seniors engaging in activities such as hiking, yoga, tennis, and even bouncing on a trampoline. This may suggest that they are targeting relatively healthy, lower cost enrollees. Few ads showed people with visible disabilities (4%) or the appearance of serious illness (1%), though one-fifth of Medicare beneficiaries are in fair or poor self-reported health.
  • Celebrity endorsers, including actor William Shatner, comedian J.J. Walker and former Arkansas governor Mike Huckabee, appear more often in Medicare Advantage ads sponsored by brokers and other third-party entities than in ads sponsored by insurers. The celebrity endorsers are almost always men. Ex-NFL star Joe Namath was the most prolific, appearing in ads that aired nearly 56,000 times over the period, or about 10 percent of all airings of Medicare Advantage ads that season. More than two-thirds of ad airings sponsored by brokers and other third parties mentioned getting money back in your Social Security check, even though just 17% of Medicare Advantage plans offered in 2023 include this benefit.

As part of this research, KFF also released a second report that was based on focus groups conducted in fall 2022, which confirms that many Medicare beneficiaries and their family members feel overwhelmed by the annual onslaught of TV ads and are sometimes confused about whether the government or private companies are behind them.

In the focus groups with beneficiaries and other Medicare plan shoppers, many participants thought TV advertisements were misleading and said they did not trust the content of the ads, particularly those that marketed a slew of “free” benefits. Many participants said they relied on agents and brokers when making coverage decisions. Few used government resources, such as the Medicare Handbook or 1-800 Medicare, but those who did generally found them helpful.

The two KFF reports come at a time when lawmakers in Congress, state insurance regulators and officials in the Biden administration are taking steps to address rising consumer complaints about deceptive marketing practices in Medicare ads. Such complaints, which numbered fewer than 16,000 in 2020, increased to nearly 40,000 in the first eleven months of 2021, according to the Centers for Medicare and Medicaid Services (CMS). The rise has coincided with an increase in advertising by third-party marketing organizations such as agents, brokers, lead generation businesses and media firms in recent years.

Finally, a third new KFF resource answers key questions about the Medicare open enrollment period. It addresses topics such as what sorts of changes beneficiaries can make during open enrollment; how features of traditional Medicare compare to Medicare Advantage; how supplemental coverage like Medigap plans or retiree health benefits factor into Medicare coverage decisions.

The Medicare ad study by KFF analyzed TV ad data that was compiled by the Wesleyan Media Project, which collaborated with KFF on the research. Ads were obtained from Vivvix (formerly Kantar) CMAG, a data analytics and consulting firm, and were coded by the Wesleyan Media Project and analyzed by KFF.

KFF also worked with PerryUndem to conduct focus groups with Medicare beneficiaries and other Medicare plan shoppers in the Fall of 2022, during the annual Medicare open enrollment period.

The full reports are available collectively here or individually at:

How Health Insurers and Brokers Are Marketing Medicare: An Analysis of Medicare Advantage, Medigap and Prescription Drug TV Ads For the 2023 Open Enrollment Period

What Do People with Medicare Think About the Role of Marketing, Shopping for Medicare Options, and Their Coverage?”

What to Know about the Medicare Open Enrollment Period and Medicare Coverage Options