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KFF Poll Shows Three in Ten Adults Turn to Social Media or AI for Health Information, with Lower-Income Adults More Likely to Cite Cost and Access Barriers as a Reason

The Monitor explores the latest KFF Tracking Poll on Health Information and Trust, which finds roughly three in ten adults report turning to social media (31%) or AI chatbots (29%) at least monthly for health information and advice. The top reasons people report turning to social media for health advice are wanting to hear from those with similar experiences or a desire for quick information.

Rare or Unverified Outcomes Shape Vaccine Safety and Gender Care Debates

Two recent federal actions, including a memo about alleged COVID-19 vaccine deaths and legal settlements creating a gender-affirming care “detransition clinic,” show how official actions can present uncertain or uncommon outcomes as representative and lend credibility to narratives that go beyond what evidence supports.

Polling

People Without a Trusted Health Care Provider Are More Likely to Endorse False Vaccine Claims

This poll looks at exposure to and belief in several vaccine myths and finds that people without a trusted health care provider, and those who regularly use social media or AI for health information, are generally more likely than others to belief the false claims. It also analyzes belief across vaccine myths, showing the share of the public that are consistent myth believers, consistent myth deniers, and those who land in the “mixed middle.”

Dashboard: Polling on Health Information and Trust

Drawing on KFF’s poll findings, this interactive dashboard tracks the public’s trusted sources for health information, attitudes toward vaccines, and use of news, social media, and AI for health-related information.

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  • Springfield, Ohio: How Candidates Amplify Misinformation

    From Drew Altman

    In his latest column, KFF President and CEO Drew Altman explains the impact of misinformation about immigrants, examining the challenges of correcting misinformation shared by candidates or potentially amplifying it.

  • Misinformation About Immigrants in the 2024 Presidential Election

    Poll Finding

    With the 2024 election season underway, a large majority of the public reports hearing false claims about immigrants from candidates or elected officials, and many immigrants say Donald Trump's rhetoric in particular is negatively affecting how they are treated. This poll finding also gauges understanding about U.S. immigrants' eligibility for government benefits programs.

  • Poll: As the Election Approaches, Most of the Public Say They Have Heard False Claims about Immigrants 

    News Release

    With immigration and border security getting attention heading into November’s elections, a large majority of the public reports hearing false claims about immigrants from candidates or elected officials, and many immigrants say the rhetoric is negatively affecting how they are treated, a new KFF Health Misinformation Tracking Poll finds. Fielded before the Sept. 10 debate between former President Trump and Vice President Harris, the poll tested the public’s awareness of, and belief in, several statements…

  • Vaccine Misinformation Spreads as Children Head Back to School — The Monitor

    Feature

    This edition highlights vaccine hesitancy and misinformation around MMR (measles, mumps, and rubella) vaccines as children return to school and measles cases resurge in parts of the U.S. It also examines emerging narratives around COVID-19 vaccine misinformation following the FDA approval of COVID-19 boosters and false claims linking mpox to the vaccines.

  • AI Chatbots as Health Information Sources — The Monitor

    Feature

    In this issue, we take a closer look at the reliability of artificial intelligence (AI) chatbots as a source of health information. We explore public opinion on chatbot accuracy based on KFF surveys and highlight recent examples of AI-generated election misinformation in the news. In addition, we share our firsthand experience querying AI chatbots on health topics and discuss research on gaps in safeguards.

  • KFF Health Misinformation Tracking Poll: Artificial Intelligence and Health Information

    Poll Finding

    KFF's Health Misinformation Tracking Poll finds that while most adults say they have interacted with artificial intelligence (AI), most are not confident that these chatbots provide accurate health information. Most of the public, and half of AI users, are not confident they can tell whether information from AI chatbots is true or false

  • Poll: Most Who Use Artificial Intelligence Doubt AI Chatbots Provide Accurate Health Information

    News Release

    Amid rising interest in and use of artificial intelligence (AI) by individuals and businesses, most of the public (63%), including most AI users (56%), are not confident that AI chatbots provide accurate health information, a new KFF Health Misinformation Tracking Poll finds. The poll comes as AI chatbots such as ChatGPT, Google Gemini, and Microsoft CoPilot have become widely available and public use has risen. About one in six (17%) adults now say they use…