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New KFF Poll Examines Patterns of Belief Across Common Vaccine Myths 

KFF’s latest Tracking Poll on Health Information and Trust shows that larger shares of the public express uncertainty over common vaccine myths than definitive belief. The latest analysis shows which adults are consistent myth believers, consistent myth deniers, and those who fall in the “mixed middle.”

KFF Poll Shows Three in Ten Adults Turn to Social Media or AI for Health Information, with Lower-Income Adults More Likely to Cite Cost and Access Barriers as a Reason 

The latest KFF Tracking Poll on Health Information and Trust finds roughly three in ten adults report turning to social media (31%) or AI chatbots (29%) at least monthly for health information and advice. The top reasons people report turning to social media for health advice are wanting to hear from those with similar experiences or a desire for quick information.

Polling

People Without a Trusted Health Care Provider Are More Likely to Endorse False Vaccine Claims

This poll looks at exposure to and belief in several vaccine myths and finds that people without a trusted health care provider, and those who regularly use social media or AI for health information, are generally more likely than others to belief the false claims. It also analyzes belief across vaccine myths, showing the share of the public that are consistent myth believers, consistent myth deniers, and those who land in the “mixed middle.”

Dashboard: Polling on Health Information and Trust

Drawing on KFF’s poll findings, this interactive dashboard tracks the public’s trusted sources for health information, attitudes toward vaccines, and use of news, social media, and AI for health-related information.

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  • AI Chatbots as Health Information Sources — The Monitor

    Feature

    In this issue, we take a closer look at the reliability of artificial intelligence (AI) chatbots as a source of health information. We explore public opinion on chatbot accuracy based on KFF surveys and highlight recent examples of AI-generated election misinformation in the news. In addition, we share our firsthand experience querying AI chatbots on health topics and discuss research on gaps in safeguards.

  • KFF Health Misinformation Tracking Poll: Artificial Intelligence and Health Information

    Poll Finding

    KFF's Health Misinformation Tracking Poll finds that while most adults say they have interacted with artificial intelligence (AI), most are not confident that these chatbots provide accurate health information. Most of the public, and half of AI users, are not confident they can tell whether information from AI chatbots is true or false

  • Poll: Most Who Use Artificial Intelligence Doubt AI Chatbots Provide Accurate Health Information

    News Release

    Amid rising interest in and use of artificial intelligence (AI) by individuals and businesses, most of the public (63%), including most AI users (56%), are not confident that AI chatbots provide accurate health information, a new KFF Health Misinformation Tracking Poll finds. The poll comes as AI chatbots such as ChatGPT, Google Gemini, and Microsoft CoPilot have become widely available and public use has risen. About one in six (17%) adults now say they use…

  • Anti-Vaccine Disinformation Campaign, Sunscreen Myths, and Counterfeit Ozempic on Social Media — The Monitor

    Feature

    This edition focuses on intentionally false or misleading information online and its potential impact on public trust in health care. We share a recent report that exposed a covert U.S. military social media disinformation campaign in the Philippines that may have undermined public confidence in vaccines. We also examine how false claims about sunscreen and non-FDA-approved "miracle cures" may be discouraging people from taking important preventative measures and seeking legitimate medical treatment. Finally, we explore…

  • Supreme Court Cases on Content Moderation and Mifepristone Access — The Monitor

    Feature

    This issue of the Monitor focuses on recent Supreme Court decisions impacting health misinformation. We examine cases balancing free speech and platform regulation, the Court’s ruling on mifepristone access and public perceptions of social media moderation. We also explore COVID-19 narratives after Dr. Fauci’s congressional testimony and AI developments in predicting misinformation trends during pandemics.

  • Raw Milk Myths, Vaccine Falsehoods, and Reproductive Health Narratives – The Monitor

    Feature

    This first edition of the Health Misinformation Monitor explores misinformation about raw milk amid bird flu outbreaks on dairy farms, false vaccine narratives that continue to spread, and legal challenges against abortion pill reversal claims. Additionally, a growing number of states have required public schools to show fetal development videos that some have called biased and inaccurate. This Monitor report also provides a snapshot of new KFF misinformation polling on TikTok and discusses the early…

  • KFF Health Misinformation Tracking Poll: Health and Election Issues on TikTok

    Poll Finding

    KFF's Health Misinformation Tracking Poll shows that most adults who use the social media app TikTok report seeing health-related information or advice on the app. While fewer than half of users say they trust health information they see on the app, younger, Black and Hispanic users report higher levels of trust.

  • Most Parents Haven’t Heard Misinformation About the Measles Vaccine though Significant Shares Are Uncertain About the Validity of Claims

    News Release

    As rates of childhood vaccination decline and with measles on the rise again, a KFF Health Misinformation Tracking Poll, fielded in late February, examines the extent to which adults have heard and believe misinformation about the measles vaccine. The poll also examines the public’s views of the U.S. government and social media companies’ role in moderating false health claims online. While most of the public—including parents—haven’t heard misinformation about the measles vaccine, many are uncertain…